Malika Bouayad has been appointed Group Account Director within the Public Relations and Strategic Communications division of the pan-African group APO.
Originally from Morocco, she joined APO in 2022 and quickly established herself as a strategic communications expert. Bouayad has successfully led several major media programs, including three consecutive editions of GITEX Global and GITEX Africa, coordinating African and international media with precision and efficiency.
In her new role, she will be responsible for the strategic management of clients and the optimization of the team’s operations. She will also play a key role in streamlining processes to ensure the quality and impact of the group’s campaigns.
