LJO and Valisoa Become Ambassadors

Airtel Officially Announces Collaboration with Artist LJO and Renews its Partnership with Valisoa Regarde le monde to Strengthen its Commitment to Malagasy Youth.

Airtel and Airtel Money Madagascar confirm their commitment to connecting with young people through these two influential figures. The operator has signed a one-year partnership with LJO, an urban music artist, and continues its collaboration with Valisoa, already an ambassador in 2025.

The company aims to offer products and services better suited to the daily lives and needs of young people. According to Head of Communications, Julicia Ramanankavana, LJO and Valisoa represent a creative, active, and ambitious generation that the brand wants to support.

LJO has made his mark on the Malagasy urban music scene with a style blending Afrobeat, Afropop, Dancehall, and Shatta. His tracks like Vady, Sarotro, and Tsy nofy have been very successful with young audiences. Her style and close connection with her fans amplify her influence.

Valisoa is also continuing her partnership with Airtel Money after a successful initial collaboration. An influencer, entrepreneur, and sports coach, she shares content about sports, motivation, and entrepreneurship. She has built a large community and inspires a dynamic youth.

Throughout the year, the two ambassadors support Airtel in its campaigns, field operations, and events across the country. They also participate in promoting digital and financial services.