Cheslyn Jacobs has been appointed CEO of TymeBank, South Africa’s leading 100% digital bank. She succeeds Karl Westvig, who will continue to collaborate with the institution as a strategic advisor.

With extensive experience in the financial and digital sectors, Jacobs has led several digital transformation and banking innovation projects, with the aim of making financial services more accessible and efficient. Her strategic vision is expected to support the company’s growth and modernization in the South African market.

Holding a Master’s degree in Communication and Journalism from the Higher Institute of Information and Communication Sciences in Dakar (ISSIC), Jacobs combines economic expertise with communication skills, an asset for promoting the bank’s initiatives. A passionate reader and music lover, a fashion enthusiast, and committed to feminist values, the CEO brings a profile that combines leadership, creativity, and social awareness.