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Madagascar Tourism Promotion : ONTM welcomes online initiatives

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Madagascar Tourism Promotion : ONTM welcomes online initiatives

International recognition for Madagascar confirmed

According to the National Office of Tourism in Madagascar (ONTM), online initiatives are playing a pivotal role in promoting Madagascar as a premier international destination. Recently, Outside, an American magazine renowned for its coverage of outdoor activities, recognized the island as one of the top destinations to explore this year.

Madagascar’s extraordinary biodiversity underscores the richness of its tourism potential. Outside Magazine underscores the destination’s remarkable adventure opportunities. The team explored Masoala National Park in the northeast, Namoroka National Park in the northwest, and the kitesurfing school at Nosy Ankao. Helicopter tours are also available to visit remote sites like the Tsingy Rouge reserve. According to the ONTM, this immersive experience contributed to Madagascar’s inclusion on the list of prestigious destinations.

Madagascar’s global acclaim was further solidified in March 2024. The Babaomby site was once again recognized as one of the world’s premier kitesurfing destinations. Positioned at the entrance to Diego Suarez Bay, the site claimed the second spot in the « Top 10 », surpassing renowned watersports destinations like Saint Vincent and the Grenadines in the Caribbean, Santa Veronica in Colombia, and Ishigaki Island in Japan.

The 7th edition of Tsenaben’ny Fizahantany (TBF) was held from March 15 to 17, 2024, under the supervision of the National Office of Tourism in Madagascar (ONTM) and the Ministry of Tourism and Handicrafts (MTA), at Jardin Antaninarenina. TBF was established in 2020 with the objective of promoting domestic tourism and assisting official tourism entities in offering tailored experiences for local travelers. This edition saw the participation of 11 tour operators specializing in customized travel, 4 hoteliers, and 1 tourism service provider, along with 6 Regional Tourist Offices (ORT).

During the three-day event, the show attracted 7,653 visitors, demonstrating the significant interest from domestic tourists, residents, and foreigners alike, all seeking enticing deals for their next travel experiences.

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