A New Boost for the Sector

The Ministry of Trade and Consumer Affairs has announced the liberalization of vanilla prices in Madagascar. This decision follows the saturation of stocks, both on the local market and internationally. The objective is to allow stakeholders in the sector to freely negotiate their prices according to market realities.

To prevent any excessive price drops that could weaken the sector, the Ministry has set reference export prices: USD 15 per kilo for vanilla powder, USD 25 for red vanilla, and USD 50 for Gourmet black vanilla. These prices are not mandatory but serve as guidelines. Products sold below these amounts will not be eligible for export. Exporters are encouraged to verify their transactions to avoid any sales at a loss or errors in tax declarations.

In parallel, the Ministry of Industrial Development and the Private Sector (MIDSP) is preparing a draft law to better promote the emblematic products of Madagascar’s regions, in partnership with the Malagasy Industrial Property Office (OMAPI). The aim is to strengthen the added value of local products, both domestically and internationally.

Several products have been identified: Bongolava red pepper, Itasy Arabica coffee, Ambanja cocoa, and Anivorano Nord fragrant rice. This project is part of a regional economic development strategy that aims to protect the origin and quality of these products through geographical indication.

The MIDSP indicates that demand for Bongolava red pepper already exceeds supply, demonstrating the strong export potential of this product. To address this, an agricultural program launched in Ankadinondry Sakay last April aims to increase production and support local farmers.