Vanilla industry: a good development track for Madagascar

On October 5th, 2022, following the government council’s unanimous decision at the State Palace of Mahazoarivo, the Ministry of Industrialization, Trade, and Consumption eagerly launched the highly anticipated vanilla export campaign for the upcoming 2022-2023 season on October 7th, 2022. According to the reports from the ministry, the figures are promising.

Although vanilla was introduced to Madagascar in the 1990s, today it stands as the world’s leading exporter. Known for its dark, greasy, and fleshy quality, it attracts connoisseurs of « black gold » worldwide. This explains its dominant market share, which, according to Trademap, accounts for approximately 97.5% on the African continent and approximately 39% globally.

Following the standards required by the National Vanilla Council, represented by all stakeholders in the vanilla industry as well as 10 ministries, the export of the prepared vanilla was officially opened 90 days after the closure of the Green Vanilla Collection campaign. The floor price for prepared vanilla is set at 500,000 MGA, equivalent to 250 USD per kilogram (FOB price).

According to the ministry, this sector brings hope for the economic recovery of the country. Madagascar has experienced a significant surge in vanilla exports this year, reaching a remarkable 2,950 tons. This outstanding achievement stands out even more when compared to Indonesia and Papua, which exported a mere 250 tons, as well as Uganda, with only 200 tons exported. Trade Minister Edgard Razafindravahy drew the international community’s attention with his statement: « Madagascar should shine, not remain a poor country ».