Following a ministerial decree published in the Official Journal of the Tunisian Republic (JORT), Mohammed Chokri Rejeb, principal engineer, has been appointed Director General of the National Consumer Institute (INC).

Before this appointment, Rejeb was the Executive Director of the Task Force for the Development of Value Chains and Clusters, a role he has held since June 2019. He has also been a member of the Competition Council and served as a special advisor within the Ministry of Commerce. His career path has led him to hold high-responsibility positions, particularly as Director General of Competition and Economic Investigations.

Additionally, from 2015 to 2016, he served as a Senior Expert in Certification, Quality, and Traceability for PAMPAT at UNIDO. The new DG also has extensive experience from his role as Director of the National Institute for Standardization and Industrial Property (INNORPI) from September 2011 to June 2012.