A New Era of Shopping in Madagascar

Madagascar is about to experience a revolution in the world of commerce with the first edition of the Digital Fair, organized by Vidy Varotra in partnership with Ketrika.com.

Since its creation in 2018, Ketrika.com has seen a growing adoption of online shopping in Madagascar. The Digital Fair promises a unique experience with more than 100 exhibitors and 3,000 items at discounted prices. Vidy Varotra, known for its physical fairs from 2006 to 2010, is innovating by offering a hybrid format.

From April 28 to May 4, the fair will take place online on Ketrika.com with exclusive promotions, flash sales, and live auctions. On May 4, a full-day event at the Novotel will offer visitors the opportunity to discover the products on display and benefit from support from the platform’s agents on 200 connected computers.

With 35,000 online visitors expected, 2,000 in-person visitors, and an estimated 42,000 transactions, this initiative represents an opportunity to boost digital commerce in Madagascar.