Samya ElKyas has been appointed Director of Marketing and External Communications at AtlantaSanad Assurance, a subsidiary of the Holmarcom group in Morocco.

With over 15 years of experience, her background is distinguished by a solid grasp of corporate communications, brand strategy, and business development. Leading institutions such as Sofac, Banque Centrale Populaire, BMCI – BNP Paribas Group, and Groupama Banque have benefited from her expertise in key positions.

As a former Vice President of the Moroccan Advertisers Association (GAM), her commitment has helped structure and professionalize the marketing sector at the national level. In corporate life, her roles have often combined strategic management, communication campaigns, targeted partnerships, and the integration of innovative technologies, including artificial intelligence.