Ramzy Hadi takes over as Ford’s Middle East and North Africa Region Director. This new Ford organization marks the return of North Africa to the region, with centralized management from Riyadh, Saudi Arabia.

The primary objective is to improve operational efficiency and the customer experience. A graduate of the New York Institute of Technology in business administration and trained in marketing at the University of Jordan, Ramzy Hadi has extensive experience in sales and marketing. A career at Ford Middle East & Africa led to a promotion to Country Director for the MENA region. Additional experience was gained in advertising at Y&R Dubai, as well as in entrepreneurial management, co-founding JAR Premium Foods, a company operating outside the automotive sector.

This appointment aims to better align local priorities with market realities and strengthen regional partnerships. Ford hopes to support sustainable growth and deliver enhanced customer service.