A cultural partnership at the heart of the fair

This Tuesday, May 20th, in Antaninarenina, the second signing ceremony of the partnership agreements for the 11th edition of the International Tourism Fair Madagascar (ITM) and the 2nd edition of the International Handicraft Madagascar (IHM) took place.

This ceremony was organized by the Ministry of Tourism and Handicrafts, in the presence of Yves Rakotoniaina, Secretary General, who thanked the partners for their trust.

This year, Morocco is the guest of honor. The two countries share a rich cultural heritage. This presence will strengthen exchanges between the two countries and open up new opportunities for cooperation.

The 2025 edition is organized by the Madagascar National Tourism Office (ONTM) with the support of the Malagasy government through the Integrated Growth Poles Project (PIC). The event will focus on more sustainable, environmentally friendly tourism that showcases the authenticity of Madagascar.

The show will take place from June 12th to 15th at the Ivato International Conference Center (CCI). During these four days, professionals and visitors will be able to exchange ideas, discover new developments, and build partnerships for innovative and responsible tourism in Madagascar.