Jan-Piet van Kesteren has been appointed Head of Goodyear for Europe, the Middle East, and Africa. The expert has over twenty years of experience in manufacturing and consumer goods.
From 2017 to 2025, the new leader led AkzoNobel for the same region.
A member of the Executive Committee since 2023, the executive has led several strategic projects and coordinated international teams. Prior to this, Kesteren spent sixteen years at Unilever in various marketing and sales leadership positions in Europe, the Middle East, and North Africa.
At Goodyear, the specialist will oversee sales, accelerate growth, and implement the group’s global strategy. Coordination of regional operations and strategic alignment will be priorities.
