National campaign to promote Hospitality professions
The tourism sector faces a labor crisis with over 3,000 job vacancies, raising concerns among workers about the escalating situation.
Tourism stakeholders are uniting to address the labor shortage by forming the Hospitality Professions organization. They will soon launch a national campaign to promote tourism careers and change perceptions of the industry. The goal is to show young people the benefits of working in this field.
Since the pandemic, workers have faced challenges, leading companies to offer part-time jobs and more flexibility. Running from July to December, the campaign will use various media to highlight the sector’s opportunities and benefits.
The campaign aims to counter the view that hotel work is hard and show that it offers many career advantages. Organizers hope to attract young people and those seeking career changes. The initiative includes school visits and public engagement to boost interest in the industry.