{"id":93226,"date":"2025-04-21T00:00:00","date_gmt":"2025-04-20T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/gel-des-embauches-et-relocalisation-les-entreprises-francaises-face-aux-droits-de-douane\/"},"modified":"2025-04-21T08:00:36","modified_gmt":"2025-04-21T05:00:36","slug":"gel-des-embauches-et-relocalisation-les-entreprises-francaises-face-aux-droits-de-douane","status":"publish","type":"post","link":"https:\/\/www.capmad.com\/fr\/economie-fr\/gel-des-embauches-et-relocalisation-les-entreprises-francaises-face-aux-droits-de-douane\/","title":{"rendered":"Gel des embauches et relocalisation : Les entreprises fran\u00e7aises face aux droits de douane"},"content":{"rendered":"

Les entreprises fran\u00e7aises cherchent \u00e0 compenser les nouveaux droits de douane am\u00e9ricains, instaur\u00e9s par l’administration Trump, par plusieurs strat\u00e9gies combinant relocalisation, hausse des prix, gel des embauches et adaptation des investissements.<\/b><\/p>\n

Principales mesures adopt\u00e9es par les entreprises fran\u00e7aises<\/h2>\n

1. Relocalisation de la production<\/h3>\n

Plusieurs groupes envisagent ou acc\u00e9l\u00e8rent la production locale aux \u00c9tats-Unis pour r\u00e9duire l’impact des taxes douani\u00e8res. Bernard Arnault, patron de LVMH, a indiqu\u00e9 que si les droits de douane restent \u00e9lev\u00e9s, le groupe pourrait augmenter ses productions am\u00e9ricaines. LVMH poss\u00e8de d\u00e9j\u00e0 plusieurs ateliers Louis Vuitton et Tiffany aux \u00c9tats-Unis, ce qui facilite cette strat\u00e9gie. De m\u00eame, le groupe L\u2019Or\u00e9al pr\u00e9voit de relocaliser une partie de sa production pour limiter les effets des droits de douane.<\/p>\n

2. Hausse des prix \u00e0 l\u2019export<\/h3>\n

Dans le secteur du luxe, Herm\u00e8s a annonc\u00e9 qu\u2019il augmenterait ses prix aux \u00c9tats-Unis d\u00e8s le 1er mai pour compenser les 10 % de droits de douane. Le groupe ne pr\u00e9cise pas le montant exact de cette hausse, mais compte sur la fid\u00e9lit\u00e9 de ses clients am\u00e9ricains. LVMH, \u00e9galement tr\u00e8s expos\u00e9 au march\u00e9 am\u00e9ricain, pourrait suivre une strat\u00e9gie similaire.<\/p>\n

3. Gel des embauches et r\u00e9duction des investissements<\/h3>\n

Certaines entreprises, notamment dans l\u2019industrie automobile et a\u00e9ronautique, adoptent des mesures de gel des embauches et de r\u00e9duction des investissements pour amortir les co\u00fbts suppl\u00e9mentaires. L\u2019\u00e9quipementier automobile Forvia (ex-Faurecia) annonce un gel des embauches, la restriction des d\u00e9placements professionnels et l\u2019annulation de participations \u00e0 des salons internationaux. R\u00e9my Martin, dans le secteur des vins et spiritueux, a mis en place du ch\u00f4mage partiel pour plusieurs centaines de salari\u00e9s face aux difficult\u00e9s li\u00e9es aux droits de douane et aux mesures antidumping en Chine.<\/p>\n

4. R\u00e9percussion des surco\u00fbts sur les clients<\/h3>\n

Airbus, confront\u00e9 \u00e0 des droits de douane sur ses avions export\u00e9s vers les \u00c9tats-Unis, a indiqu\u00e9 que le surco\u00fbt serait r\u00e9percut\u00e9 sur les clients, ce qui pourrait nuire \u00e0 sa comp\u00e9titivit\u00e9 face \u00e0 Boeing.<\/p>\n

Secteurs particuli\u00e8rement impact\u00e9s<\/h2>\n

Luxe et vins & spiritueux <\/b>: LVMH, Herm\u00e8s, R\u00e9my Martin sont tr\u00e8s expos\u00e9s au march\u00e9 am\u00e9ricain. Ces groupes combinent hausse des prix, relocalisation partielle et mesures sociales pour limiter l\u2019impact des taxes.<\/p>\n

Automobile<\/b> : Forvia adopte une politique de gel des embauches et de r\u00e9duction des investissements, tout en r\u00e9percutant une partie des co\u00fbts sur les clients.<\/p>\n

A\u00e9ronautique<\/b> : Airbus r\u00e9percute les surco\u00fbts sur ses clients am\u00e9ricains.<\/p>\n

Cosm\u00e9tiques<\/b> : L\u2019Or\u00e9al envisage aussi des hausses de prix et une relocalisation partielle.<\/p>\n

Contexte et perspectives<\/h2>\n

Ces mesures interviennent dans un contexte de guerre commerciale entre les \u00c9tats-Unis et l\u2019Union europ\u00e9enne<\/a>. Les autorit\u00e9s fran\u00e7aises et europ\u00e9ennes cherchent \u00e0 n\u00e9gocier des accords pour r\u00e9duire les tensions. Bernard Arnault a appel\u00e9 \u00e0 un r\u00e8glement \u00e0 l\u2019amiable et s\u2019est d\u00e9clar\u00e9 favorable \u00e0 une zone de libre-\u00e9change transatlantique. En parall\u00e8le, une cellule de crise a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 Bercy pour surveiller l\u2019impact de ces droits de douane sur l\u2019emploi et les entreprises fran\u00e7aises.<\/p>\n

Ces droits de douane, bien qu\u2019\u00e9tant un frein aux exportations, pourraient aussi encourager la relocalisation et la mont\u00e9e en gamme des produits fran\u00e7ais, ainsi que la diversification vers d\u2019autres march\u00e9s mondiaux comme l\u2019Asie ou l\u2019Afrique.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises fran\u00e7aises cherchent \u00e0 compenser les nouveaux droits de douane am\u00e9ricains, instaur\u00e9s par l’administration Trump, par plusieurs strat\u00e9gies combinant relocalisation, hausse des prix, gel des\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":93228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7951],"tags":[],"location":[8082],"class_list":["post-93226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-fr","location-monde-fr"],"acf":[],"yoast_head":"\nGel des embauches et relocalisation : Les entreprises fran\u00e7aises face aux droits de douane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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