{"id":85068,"date":"2024-12-10T00:00:00","date_gmt":"2024-12-09T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/cote-divoire-premier-importateur-de-vin-en-afrique\/"},"modified":"2025-01-29T11:01:12","modified_gmt":"2025-01-29T08:01:12","slug":"cote-divoire-premier-importateur-de-vin-en-afrique","status":"publish","type":"post","link":"https:\/\/www.capmad.com\/fr\/consommation-fr\/cote-divoire-premier-importateur-de-vin-en-afrique\/","title":{"rendered":"C\u00f4te d’Ivoire : Premier importateur de vin en Afrique"},"content":{"rendered":"

La C\u00f4te d’Ivoire est le premier importateur de vin d’Afrique, un statut confirm\u00e9 par les chiffres du minist\u00e8re am\u00e9ricain de l’Agriculture : en 2023, la C\u00f4te d’Ivoire a import\u00e9 l’\u00e9quivalent de 64 millions USD de vin, un record sur le continent. Le pays, qui produit peu de vin mais en consomme beaucoup, a d\u00e9pass\u00e9 l\u2019Afrique du Sud, l’Angola et la Namibie, qui \u00e9taient jusqu’alors les principaux pays importateurs. L’essor de la classe moyenne, coupl\u00e9 \u00e0 l’\u00e9volution des habitudes de consommation, fait de ce pays, le premier importateur du continent.<\/b><\/p>\n

72 000 tonnes de vin import\u00e9es en 2023<\/h2>\n

La C\u00f4te d’Ivoire a d\u00e9pass\u00e9 l’Afrique du Sud en tant que premier importateur de vin en Afrique, selon les donn\u00e9es du d\u00e9partement am\u00e9ricain de l’agriculture (USDA). Le vin est devenu un produit de plus en plus populaire parmi la classe moyenne \u00e9mergente et les groupes \u00e0 revenus \u00e9lev\u00e9s du pays.<\/p>\n

Depuis 2011, la C\u00f4te d’Ivoire conna\u00eet une croissance \u00e9conomique r\u00e9guli\u00e8re, qui stimule des secteurs tels que l’h\u00f4tellerie et le tourisme d’affaires. Cet environnement \u00e9conomique favorable conduit \u00e0 une augmentation notable de la demande de vins sup\u00e9rieurs, positionnant le pays comme le leader des importations de vin en Afrique sub-saharienne.<\/p>\n

Les chiffres les plus r\u00e9cents de l’USDA indiquent qu’en 2023, la C\u00f4te d’Ivoire a import\u00e9 72 000 tonnes de vin, pour une valeur de 64 millions USD. Cela repr\u00e9sente une croissance de 22 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. En termes de valeur d’importation, la C\u00f4te d’Ivoire devance d\u00e9sormais l’Afrique du Sud (54 millions USD), la Namibie (40 millions USD) et le Kenya (23,9 millions USD).<\/p>\n

L’Espagne : principal fournisseur de vin de la C\u00f4te d’Ivoire<\/h2>\n

L’Espagne est devenue le principal fournisseur de vin de la C\u00f4te d’Ivoire, repr\u00e9sentant 88 % du volume de vin import\u00e9. La France suit en deuxi\u00e8me position, se concentrant sur les vins de plus grande valeur, avec la r\u00e9gion de Bordeaux jouant un r\u00f4le pr\u00e9pond\u00e9rant. Cette pr\u00e9f\u00e9rence pour les vins fran\u00e7ais haut de gamme refl\u00e8te le pouvoir d’achat et les go\u00fbts sp\u00e9cifiques de certaines classes de consommateurs.<\/p>\n

Le syst\u00e8me de distribution du vin en C\u00f4te d’Ivoire est largement centr\u00e9 sur le secteur On-premise. La cha\u00eene de supermarch\u00e9s Soci\u00e9t\u00e9 de Promotion de Supermarch\u00e9s (Prosuma) est un acteur majeur, g\u00e9rant une part importante du commerce par le biais de sa filiale sp\u00e9cialis\u00e9e dans le vin, L’Oenophile. Environ 80 % des vins import\u00e9s sont vendus dans des magasins sp\u00e9cialis\u00e9s, tandis que les 20 % restants sont distribu\u00e9s par le secteur de l’h\u00f4tellerie, qui comprend les h\u00f4tels, les restaurants et les bars.<\/p>\n

Relever le d\u00e9fi des droits et taxes pour p\u00e9renniser la fili\u00e8re<\/h2>\n

Malgr\u00e9 la croissance continue du march\u00e9, certains facteurs commencent \u00e0 exercer une pression sur les importations. L’inflation affecte le pouvoir d’achat des consommateurs, ce qui pourrait limiter l’expansion des importations de vin \u00e0 court terme. En outre, les taxes \u00e9lev\u00e9es sur le vin repr\u00e9sentent un d\u00e9fi consid\u00e9rable pour les importateurs et les distributeurs. Selon l’USDA, entre 60 et 75 % du prix final du vin est constitu\u00e9 de taxes, y compris les droits de douane, la TVA, les taxes \u00e0 l’importation et d’autres pr\u00e9l\u00e8vements. Ces co\u00fbts fiscaux importants contribuent \u00e0 faire du vin un produit de luxe dans le pays, principalement accessible aux consommateurs les plus ais\u00e9s.<\/p>\n

La C\u00f4te d’Ivoire continue de se distinguer dans la r\u00e9gion en tant que march\u00e9 viticole \u00e9mergent, gr\u00e2ce \u00e0 l’urbanisation et \u00e0 la croissance de la classe moyenne<\/a>. Toutefois, sa d\u00e9pendance \u00e0 l’\u00e9gard des importations et sa fiscalit\u00e9 \u00e9lev\u00e9e restent des facteurs d\u00e9terminants qui limitent l’accessibilit\u00e9 du produit.<\/p>\n","protected":false},"excerpt":{"rendered":"

La C\u00f4te d’Ivoire est le premier importateur de vin d’Afrique, un statut confirm\u00e9 par les chiffres du minist\u00e8re am\u00e9ricain de l’Agriculture : en 2023, la C\u00f4te\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":87647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7973],"tags":[],"location":[7975],"class_list":["post-85068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consommation-fr","location-afrique-de-louest-fr"],"acf":[],"yoast_head":"\nC\u00f4te d'Ivoire : Premier importateur de vin en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4te d'Ivoire : Premier 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