{"id":84715,"date":"2024-12-03T00:00:00","date_gmt":"2024-12-02T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/axian-telecom-afrique-devient-yas-rebranding-strategique\/"},"modified":"2024-12-03T15:00:19","modified_gmt":"2024-12-03T12:00:19","slug":"axian-telecom-afrique-devient-yas-rebranding-strategique","status":"publish","type":"post","link":"https:\/\/www.capmad.com\/fr\/technology-fr\/axian-telecom-afrique-devient-yas-rebranding-strategique\/","title":{"rendered":"AXIAN Telecom Afrique devient Yas : Rebranding strat\u00e9gique"},"content":{"rendered":"

Le 26 novembre 2024, l\u2019acteur cl\u00e9 des t\u00e9l\u00e9communications en Afrique, AXIAN Telecom annonce le rebranding de ses activit\u00e9s. Les op\u00e9rations t\u00e9l\u00e9coms dans cinq march\u00e9s \u2013 Madagascar, Comores, S\u00e9n\u00e9gal, Togo et Tanzanie \u2013 se regroupent sous la banni\u00e8re Yas. Parall\u00e8lement, les services fintech du S\u00e9n\u00e9gal, Togo et de la Tanzanie adoptent l’identit\u00e9 Mixx by Yas. Une strat\u00e9gie illustrant l\u2019ambition du groupe de devenir un leader panafricain de la connectivit\u00e9 et des services financiers novateurs.<\/b><\/p>\n

Identit\u00e9 ancr\u00e9e dans la culture africaine<\/h2>\n

Con\u00e7ue pour r\u00e9sonner avec les aspirations africaines, Yas symbolise dynamisme, optimisme et innovation. Cette marque incarne la mission d’AXIAN Telecom<\/a>. D\u00e9mocratiser l\u2019acc\u00e8s aux technologies ainsi que lib\u00e9rer le potentiel num\u00e9rique des populations et des entreprises.<\/p>\n

Le choix du nom Yas refl\u00e8te une volont\u00e9 d\u2019\u00e9tablir un lien culturel profond avec les utilisateurs locaux. Cette d\u00e9marche vise \u00e0 offrir une exp\u00e9rience simplifi\u00e9e, harmonieuse et des solutions accessibles, tout en s’inscrivant dans une dynamique de transformation num\u00e9rique. AXIAN Telecom ambitionne ainsi de s\u2019imposer comme un partenaire fiable pour accompagner les besoins croissants en connectivit\u00e9 sur le continent.<\/p>\n

Valeurs au c\u0153ur de la strat\u00e9gie<\/h3>\n

Cette transformation met l\u2019accent sur une approche centr\u00e9e sur les clients. La marque Yas aspire \u00e0 offrir des services personnalis\u00e9s, en harmonie avec les sp\u00e9cificit\u00e9s locales. Cette philosophie, ancr\u00e9e dans une vision panafricaine, vise \u00e0 unir les populations autour des opportunit\u00e9s num\u00e9riques.<\/p>\n

Mixx by Yas, d\u00e9di\u00e9 aux services fintech, renforce l\u2019inclusion financi\u00e8re en d\u00e9mocratisant les solutions comme les paiements mobiles et le microcr\u00e9dit. Cette offre s\u2019adresse aux couches sociales les plus diverses, avec un objectif clair : favoriser le d\u00e9veloppement \u00e9conomique et social en s\u2019appuyant sur une technologie accessible et intuitive.<\/p>\n

Erwan Gelebart, CEO Open Innovation et Fintech d\u2019AXIAN Telecom, a comment\u00e9 : \u00ab De plus, Mixx by Yas favorisera l\u2019inclusion financi\u00e8re et ouvrira des opportunit\u00e9s pour les jeunes sur le continent. La marque Mixx by Yas est dynamique, optimiste et accessible \u00e0 tous, incarnant v\u00e9ritablement l’inclusion et la positivit\u00e9. <\/i>\u00bb<\/p>\n

Objectifs strat\u00e9giques d\u2019une transition ambitieuse<\/h2>\n

L\u2019unification des marques sous Yas permet d\u2019optimiser les synergies entre les march\u00e9s, tout en r\u00e9duisant les co\u00fbts. En centralisant ses efforts, AXIAN Telecom vise une exp\u00e9rience utilisateur homog\u00e8ne et renforc\u00e9e. Ce positionnement strat\u00e9gique r\u00e9pond \u00e0 une double ambition : stimuler la comp\u00e9titivit\u00e9 sur les march\u00e9s locaux et valoriser l\u2019innovation au service des communaut\u00e9s.<\/p>\n

Int\u00e9gration au service de l\u2019inclusion financi\u00e8re<\/h3>\n

La consolidation des services fintech sous Mixx by Yas refl\u00e8te l\u2019importance croissante de ce secteur en Afrique. La plateforme simplifie l\u2019acc\u00e8s aux services financiers tout en cr\u00e9ant des opportunit\u00e9s \u00e9conomiques pour les jeunes g\u00e9n\u00e9rations. Cette int\u00e9gration s\u2019aligne avec les besoins sp\u00e9cifiques du continent, o\u00f9 l\u2019inclusion financi\u00e8re repr\u00e9sente un levier crucial de d\u00e9veloppement.<\/p>\n

Hassanein Hiridjee, pr\u00e9sident du conseil d\u2019administration d\u2019AXIAN T\u00e9l\u00e9com, souligne que Yas traduit l\u2019h\u00e9ritage du groupe tout en incarnant son ambition future. Cette \u00e9volution vise \u00e0 offrir des solutions technologiques transformatrices, adapt\u00e9es \u00e0 une Afrique en pleine mutation.\u00a0 \u00ab Alors que nous disons au revoir aux marques avec lesquelles nous avons grandi, nous accueillons une nouvelle force, Yas ; une marque africaine qui unit l’Afrique autour des possibilit\u00e9s. Nous sommes convaincus que Yas capitalisera sur le succ\u00e8s et l’h\u00e9ritage que nous avons b\u00e2tis et continuera \u00e0 offrir des solutions technologiques transformatrices et inclusives.<\/i> \u00bb dixit Hassanein Hiridjee.<\/p>\n

Vision tourn\u00e9e vers une croissance inclusive et durable<\/h2>\n

Avec plus de 40 millions de clients r\u00e9partis sur neuf march\u00e9s, AXIAN Telecom aspire \u00e0 acc\u00e9l\u00e9rer son expansion. En regroupant ses activit\u00e9s sous une identit\u00e9 forte, le groupe se positionne comme un acteur cl\u00e9 de la transformation num\u00e9rique du continent.<\/p>\n

Les investissements dans les infrastructures et les technologies renforcent cette strat\u00e9gie. Yas, en tant que marque unifi\u00e9e, capitalise sur les ressources combin\u00e9es du groupe pour mieux r\u00e9pondre aux attentes des consommateurs africains. Cette transition marque une avanc\u00e9e significative vers une connectivit\u00e9 accrue et des services financiers adapt\u00e9s aux besoins locaux.<\/p>\n

Mixx by Yas ambitionne de d\u00e9mocratiser les solutions financi\u00e8res gr\u00e2ce \u00e0 une plateforme intuitive. En favorisant l\u2019acc\u00e8s aux paiements mobiles et aux microcr\u00e9dits, la marque contribue \u00e0 r\u00e9duire les barri\u00e8res \u00e9conomiques, tout en stimulant la croissance des petites entreprises.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 26 novembre 2024, l\u2019acteur cl\u00e9 des t\u00e9l\u00e9communications en Afrique, AXIAN Telecom annonce le rebranding de ses activit\u00e9s. Les op\u00e9rations t\u00e9l\u00e9coms dans cinq march\u00e9s \u2013 Madagascar,\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":84717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8078],"tags":[],"location":[7969],"class_list":["post-84715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-fr","location-afrique-australe-fr"],"acf":[],"yoast_head":"\nAXIAN Telecom Afrique devient Yas : Rebranding strat\u00e9gique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AXIAN Telecom Afrique devient Yas : Rebranding strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"Le 26 novembre 2024, l\u2019acteur cl\u00e9 des t\u00e9l\u00e9communications en Afrique, AXIAN Telecom annonce le rebranding de ses activit\u00e9s. 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