{"id":82460,"date":"2024-10-15T00:00:00","date_gmt":"2024-10-14T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/made-alliance-numerisation-des-services-des-agriculteurs\/"},"modified":"2024-10-15T15:00:22","modified_gmt":"2024-10-15T12:00:22","slug":"made-alliance-numerisation-des-services-des-agriculteurs","status":"publish","type":"post","link":"https:\/\/www.capmad.com\/fr\/agribusiness-fr\/made-alliance-numerisation-des-services-des-agriculteurs\/","title":{"rendered":"MADE Alliance : Num\u00e9risation des services des agriculteurs"},"content":{"rendered":"

La BAD s’associe au g\u00e9ant des paiements Mastercard et engage 300 millions USD dans MADE Alliance dans le cadre d’un accord visant \u00e0 num\u00e9riser les services des agriculteurs en Afrique. Plus de trois millions d\u2019agriculteurs en Afrique de l\u2019Est devraient b\u00e9n\u00e9ficier du projet MADE Alliance. Au total, MADE Alliance fournira un acc\u00e8s num\u00e9rique \u00e0 100 millions de personnes au cours de la prochaine d\u00e9cennie.<\/b><\/p>\n

Num\u00e9riser les op\u00e9rations des agriculteurs<\/h2>\n

Une nouvelle initiative baptis\u00e9e MADE Alliance a pour objectif de mobiliser des ressources. L\u2019objectif est de num\u00e9riser les op\u00e9rations des agriculteurs \u00e0 travers l’Afrique alors que la transition vers l’\u00e9conomie num\u00e9rique s’acc\u00e9l\u00e8re. Dans le cadre d’un accord men\u00e9 par la BAD en partenariat avec le g\u00e9ant des paiements num\u00e9riques Mastercard, MADE Alliance permet \u00e0 jusqu’\u00e0 300 000 agriculteurs d’Afrique de l’Est de b\u00e9n\u00e9ficier du programme.<\/p>\n

Le projet a \u00e9t\u00e9 lanc\u00e9 en marge de la 79e session de l’Assembl\u00e9e g\u00e9n\u00e9rale des Nations Unies en septembre par le pr\u00e9sident de la BAD, le Dr Akinwumi A. Adesina et Jon Huntsman, pr\u00e9sident de Mastercard pour la croissance strat\u00e9gique, entre autres dignitaires. Lors de sa r\u00e9union inaugurale, le comit\u00e9 directeur de l’Alliance MADE a examin\u00e9 les progr\u00e8s r\u00e9alis\u00e9s et discut\u00e9 des d\u00e9fis auxquels les agriculteurs africains sont confront\u00e9s en mati\u00e8re de connectivit\u00e9 num\u00e9rique.<\/p>\n

Les petits exploitants agricoles d\u2019Afrique vivent dans des zones recul\u00e9es avec une connectivit\u00e9 peu fiable et peu de liens avec les march\u00e9s. Ce qui les laisse sans empreinte num\u00e9rique et limite leur acc\u00e8s \u00e0 de meilleurs prix, \u00e0 des pr\u00eats et \u00e0 des intrants agricoles innovants comme des semences r\u00e9sistantes au climat.<\/p>\n

Faciliter l\u2019acc\u00e8s aux services num\u00e9riques essentiels<\/h2>\n

Pour relever ce d\u00e9fi, l\u2019Alliance MADE vise \u00e0 fournir un acc\u00e8s num\u00e9rique aux services essentiels \u00e0 100 millions de personnes et d\u2019entreprises en Afrique au cours des dix prochaines ann\u00e9es. Dans sa premi\u00e8re phase, la BAD engage 300 millions USD<\/b> pour int\u00e9grer trois millions d\u2019agriculteurs au Kenya, en Tanzanie et au Nig\u00e9ria dans l\u2019\u00e9conomie num\u00e9rique via le Mastercard Community Pass.<\/p>\n

Les autres partenaires cl\u00e9s de l’Alliance MADE sont le g\u00e9ant bancaire Equity Bank Group bas\u00e9 \u00e0 Nairobi , Microsoft, la Fondation Heifer et Unconnected.org. L’Alliance MADE est dirig\u00e9e par le secteur priv\u00e9, mais l\u2019organisme est \u00e9galement ancr\u00e9e dans les politiques nationales des pays membres r\u00e9gionaux. Les agriculteurs b\u00e9n\u00e9ficieront ainsi d\u2019un titre num\u00e9rique qui leur donnera acc\u00e8s \u00e0 un r\u00e9seau d\u2019agents agricoles num\u00e9riques.<\/p>\n

Appuyant le pr\u00e9sident de la BAD, la vice-pr\u00e9sidente de la Banque pour l’agriculture, le d\u00e9veloppement humain et social, Beth Dunford, souligne que \u00ab l’Afrique abrite 65 % des terres arables non cultiv\u00e9es restantes de la plan\u00e8te, et nous pensons que l’agriculture est un secteur essentiel pour stimuler le d\u00e9veloppement de l’Afrique<\/i> \u00bb.<\/p>\n

Exploiter pleinement le potentiel agricole africain<\/h2>\n

L’agriculture repr\u00e9sente pr\u00e8s de 60 % de l’emploi total en Afrique et plus de 25 % du PIB des pays africains. La connectivit\u00e9 num\u00e9rique va r\u00e9volutionner le secteur et donnera du pouvoir aux petits exploitants agricoles. \u00c0 cet \u00e9gard, l\u2019Alliance MADE met un accent particulier sur les femmes car elles fournissent environ 60 \u00e0 80 % de la main-d\u2019\u0153uvre du secteur.<\/p>\n

Selon Dunford, MADE Alliance a d\u00e9j\u00e0 lanc\u00e9 plusieurs programmes. Notamment le d\u00e9blocage de services financiers num\u00e9riques abordables pour les producteurs de tournesol en Tanzanie. La connectivit\u00e9 Internet pour les coop\u00e9ratives agricoles et le financement d’actifs \u00e9nerg\u00e9tiques propres pour les agriculteurs au Kenya.<\/p>\n

En favorisant un acc\u00e8s num\u00e9rique durable aux services essentiels, MADE Alliance peut r\u00e9pondre aux besoins des petits exploitants agricoles africains<\/a>. Les identit\u00e9s num\u00e9riques sont la passerelle vers l\u2019acc\u00e8s aux services num\u00e9riques et aux intrants de haute qualit\u00e9. Environ 99 % des transactions agricoles en Afrique se font en esp\u00e8ces. La num\u00e9risation de l\u2019agriculture et la distribution des biens apportera d\u2019\u00e9normes gains d\u2019efficacit\u00e9 au march\u00e9, tout en r\u00e9duisant le gaspillage et la fraude dans l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me.<\/p>\n

Le probl\u00e8me est que la majorit\u00e9 des coop\u00e9ratives agricoles en Afrique ne sont pas aussi efficaces sur le plan op\u00e9rationnel que dans d\u2019autres r\u00e9gions. L\u2019Afrique a besoin d\u2019investissements importants pour \u00e9duquer les agriculteurs sur la mani\u00e8re dont ils peuvent tirer parti des technologies num\u00e9riques pour acc\u00e9der aux ressources.<\/p>\n","protected":false},"excerpt":{"rendered":"

La BAD s’associe au g\u00e9ant des paiements Mastercard et engage 300 millions USD dans MADE Alliance dans le cadre d’un accord visant \u00e0 num\u00e9riser les services\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":82462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7960],"tags":[],"location":[7949],"class_list":["post-82460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agribusiness-fr","location-afrique-fr"],"acf":[],"yoast_head":"\nMADE Alliance : Num\u00e9risation des services des agriculteurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MADE Alliance : Num\u00e9risation des services des agriculteurs\" \/>\n<meta property=\"og:description\" content=\"La BAD s’associe au g\u00e9ant des paiements Mastercard et engage 300 millions USD dans MADE Alliance dans le cadre d’un accord visant \u00e0 num\u00e9riser les services\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-15T12:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capmad.com\/wp-content\/uploads\/2023\/08\/Direct20traffic20meta20thumbnail_Plan20de20travail201.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"2613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric RAKOTONIAINA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" 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