{"id":66029,"date":"2024-07-29T00:00:00","date_gmt":"2024-07-28T21:00:00","guid":{"rendered":"https:\/\/capmad.com\/fintech-en-afrique-de-lest-airpay-simplante-en-tanzanie\/"},"modified":"2025-01-04T11:00:18","modified_gmt":"2025-01-04T08:00:18","slug":"fintech-en-afrique-de-lest-airpay-simplante-en-tanzanie","status":"publish","type":"post","link":"https:\/\/www.capmad.com\/fr\/finance-fr\/fintech-en-afrique-de-lest-airpay-simplante-en-tanzanie\/","title":{"rendered":"Fintech en Afrique de l\u2019Est : Airpay s\u2019implante en Tanzanie"},"content":{"rendered":"<p><b>Airpay, une entreprise mondiale de la fintech d&rsquo;origine indienne, confirme sa pr\u00e9sence en Afrique de l&rsquo;Est. Sa plateforme couvre 12 pays africains afin d&rsquo;am\u00e9liorer la litt\u00e9ratie financi\u00e8re et num\u00e9rique.<\/b><\/p>\n<h2>Airpay : acteur majeur de la fintech<\/h2>\n<p>Airpay, premi\u00e8re soci\u00e9t\u00e9 de services financiers omnicanal int\u00e9gr\u00e9e de l&rsquo;Inde, b\u00e9n\u00e9ficie de plus d&rsquo;une d\u00e9cennie d&rsquo;existence et d&rsquo;exp\u00e9rience en tant qu&rsquo;agr\u00e9gateur de paiement. Cette entreprise pr\u00e9sente dans quatre pays, collabore avec plus de 200 institutions financi\u00e8res ainsi qu&rsquo;avec 1 000 partenaires commerciaux \u00e0 l&rsquo;\u00e9chelle mondiale. <\/p>\n<p>Sa plateforme permet des transactions mon\u00e9taires transparentes par le biais de canaux tels que le web, la t\u00e9l\u00e9phonie mobile et le serveur vocal interactif (IVR). Son vaste r\u00e9seau comprend plus de 100 instruments de placement, facilitant l&rsquo;acc\u00e8s aux services financiers pour les particuliers et les entreprises.<\/p>\n<h3>Implantation de Airpay en Tanzanie<\/h3>\n<p>Ayant obtenu la licence de services de paiement de la Banque de Tanzanie (BOT), Airpay \u00e9tend sa pr\u00e9sence avec un lancement officiel en Tanzanie. La pr\u00e9sence de deux bureaux r\u00e9gionaux t\u00e9moigne de l&rsquo;engagement de cette soci\u00e9t\u00e9 fintech envers l&rsquo;autonomisation locale et l\u2019inclusion financi\u00e8re. <\/p>\n<p>Cette <a href=\"https:\/\/capmad.com\/fr\/finance-fr\/union-des-banques-centrales-pour-renforcer-les-systemes-de-paiement\/\" target=\"_blank\" style=\"color: #eb612e\" rel=\"noopener\">solution de paiement num\u00e9rique<\/a> y propose d\u00e9sormais sa gamme compl\u00e8te de services de paiement \u00e0 l&rsquo;\u00e9chelle nationale. La c\u00e9r\u00e9monie inaugurale s&rsquo;est d\u00e9roul\u00e9e \u00e0 Zanzibar, en pr\u00e9sence de personnalit\u00e9s \u00e9minentes, notamment des repr\u00e9sentants du gouvernement tanzanien et des responsables d&rsquo;organismes \u00e9conomiques :<\/p>\n<ul>\n<li>Saada Salum Mkuya, Ministre d&rsquo;\u00c9tat tanzanien (Cabinet du Pr\u00e9sident), des Finances et Plan, Zanzibar<\/li>\n<li>Binaya Srikanta Pradhan, haut-commissaire de l&rsquo;Inde aupr\u00e8s de la R\u00e9publique Unie de Tanzanie<\/li>\n<li>Yasmin Chali, co-fondatrice d&rsquo;Airpay Tanzanie<\/li>\n<li>Dr Habiba Hassan Omar, secr\u00e9taire principale au cabinet du pr\u00e9sident, charg\u00e9e du travail, des affaires \u00e9conomiques et de l&rsquo;investissement<\/li>\n<li>Juma Burhan, directeur ex\u00e9cutif de l&rsquo;agence ZEEA (Zanzibar Economic Empowerment Agency)<\/li>\n<li>Said Seif Said, directeur g\u00e9n\u00e9ral de l&rsquo;agence Zanzibar eGovernance Agency.<\/li>\n<\/ul>\n<h3>Technologie en faveur du d\u00e9veloppement socio-\u00e9conomique<\/h3>\n<p>Airpay vise \u00e0 positionner la Tanzanie en tant que leader num\u00e9rique. Son implantation t\u00e9moigne de l&rsquo;engagement envers la croissance \u00e9conomique, l&rsquo;inclusion financi\u00e8re et num\u00e9rique, comme le confirme le protocole d&rsquo;accord indo-tanzanien. La soci\u00e9t\u00e9 vise \u00e9galement \u00e0 stimuler le d\u00e9veloppement socio-\u00e9conomique dans toute la r\u00e9gion d\u2019Afrique.<\/p>\n<p>Cependant, la plateforme r\u00e9affirme son attachement et son engagement envers les opportunit\u00e9s locales par le biais de partenariats strat\u00e9giques. Kunal Jhunjhunwala, fondateur et directeur g\u00e9n\u00e9ral d&rsquo;Airpay Payment Service, souligne : \u00ab <i>En tant qu&rsquo;une des \u00e9conomies les plus dynamiques en Afrique, la Tanzanie repr\u00e9sente une opportunit\u00e9 exceptionnelle pour r\u00e9aliser nos aspirations panafricaines<\/i> \u00bb.<\/p>\n<h3>Am\u00e9lioration de l\u2019\u00e9ducation financi\u00e8re et num\u00e9rique<\/h3>\n<p>Airpay \u00e9largit son influence en Tanzanie avec le lancement de l&rsquo;Airpay Academy, un centre num\u00e9rique de classe mondiale en collaboration avec le gouvernement tanzanien. Cette initiative vise \u00e0 autonomiser une nouvelle g\u00e9n\u00e9ration technologiquement comp\u00e9tente, s&rsquo;inscrivant dans la vision DPI du Premier ministre indien Narendra Modi. <\/p>\n<p>D\u2019une part, ce programme hybride renforce l&rsquo;\u00e9ducation technologique et les comp\u00e9tences num\u00e9riques. D&rsquo;autre part, l\u2019\u00e9tablissement du centre de formation num\u00e9rique \u00e9l\u00e8ve le niveau de litt\u00e9ratie financi\u00e8re et entrepreneuriale.<\/p>\n<h2>Protocole d\u2019accord entre l\u2019Inde et la Tanzanie<\/h2>\n<p>La relation bilat\u00e9rale entre l&rsquo;Inde et la Tanzanie remonte \u00e0 1960 et se manifeste \u00e0 travers divers projets. L&rsquo;Inde et la Tanzanie sont des partenaires commerciaux et d&rsquo;investissement, travaillant conjointement \u00e0 un accord visant \u00e0 promouvoir le commerce en utilisant<a href=\"https:\/\/capmad.com\/fr\/finance-fr\/partenariats-commerciaux-entre-linde-et-la-tanzanie\/\" target=\"_blank\" style=\"color: #eb612e\" rel=\"noopener\"> les monnaies locales<\/a>.<\/p>\n<p>De plus, ces deux parties ont conclu un accord de partage de biens publics num\u00e9riques pour renforcer leur coop\u00e9ration. Le Premier Ministre Modi s&rsquo;est r\u00e9joui de l&rsquo;initiative tanzanienne de reproduire le succ\u00e8s de l&rsquo;interface de paiement unifi\u00e9 (UPI). Ce dignitaire a \u00e9galement soulign\u00e9 la coop\u00e9ration \u00e9troite entre l&rsquo;Inde et la Tanzanie dans le domaine de l&rsquo;\u00e9nergie verte et leur collaboration sectorielle.<\/p>\n<p>Le Premier Ministre indien a salu\u00e9 l&rsquo;adh\u00e9sion de la Tanzanie \u00e0 l&rsquo;Alliance mondiale des biocarburants, initi\u00e9e par l&rsquo;Inde lors du sommet du G20. En parall\u00e8le, la participation de l&rsquo;Inde \u00e0 l&rsquo;Alliance internationale des grands f\u00e9lins, dirig\u00e9e par la Tanzanie, renforce les initiatives mondiales pour la protection de ces animaux.<\/p>\n<h2>Paysage de la technologie financi\u00e8re de la Tanzanie<\/h2>\n<p>Le paysage financier tanzanien est largement influenc\u00e9 par les banques, repr\u00e9sentant environ\u00a0<b>70 %<\/b> des actifs du secteur. Parall\u00e8lement, les transferts d\u2019argent et les services num\u00e9riques gagnent en importance, touchant tant le secteur bancaire que le secteur financier en g\u00e9n\u00e9ral. <\/p>\n<p>La fintech en Tanzanie se concentre principalement sur les paiements et les pr\u00eats, notamment via l&rsquo;int\u00e9gration des services d&rsquo;argent mobile. Cependant, les opportunit\u00e9s d&rsquo;exploitation de la technologie restent sous-utilis\u00e9es, tant du c\u00f4t\u00e9 de l&rsquo;offre que de la demande.<\/p>\n<h3>Impact des entreprises fintech sur l&rsquo;\u00e9conomie tanzanienne<\/h3>\n<p>L\u2019\u00e9mergence des entreprises fintech contribue \u00e0 stimuler la croissance \u00e9conomique tanzanienne. L&rsquo;arriv\u00e9e d\u2019Airpay dans ses territoires marque un tournant dans l&rsquo;expansion des fintech en Afrique. En fournissant une plateforme de services num\u00e9riques, cette soci\u00e9t\u00e9 favorise l&rsquo;acc\u00e8s aux services financiers formels pour tous.<\/p>\n<p>La fintech conf\u00e8re un impact social significatif, notamment sur la sant\u00e9 publique. Outre les transactions, une entreprise de fintech peut se sp\u00e9cialiser dans la micro-assurance, permettant d\u2019am\u00e9liorer l\u2019acc\u00e8s des services de soins de sant\u00e9. Les solutions innovantes facilitent \u00e9galement l\u2019acc\u00e8s au financement pour les secteurs primaires, dont l\u2019agriculture. Les fintech tanzaniennes jouent aussi un r\u00f4le crucial dans la r\u00e9alisation de la \u00ab <i>Zanzibar Development Vision 2050 <\/i>\u00bb,\u00a0 un plan gouvernemental pour transformer l&rsquo;\u00e9conomie du pays.<\/p>\n<h3>Exemples r\u00e9ussis de jeune entreprise fintech en Tanzanie<\/h3>\n<p>En Tanzanie, plusieurs jeunes entreprises fintech connaissent un succ\u00e8s notable. Parmi elles, NALA, une fintech locale qui a remport\u00e9 le concours Ecobank Fintech Challenge en 2018, avec \u00e0 la cl\u00e9 une dotation de <b>10 000 USD<\/b>. Cette plateforme de services financiers permet les paiements transfrontaliers du Royaume-Uni, des \u00c9tats-Unis et de l&rsquo;Union europ\u00e9enne vers l&rsquo;Afrique. <\/p>\n<p>Depuis mars 2023, cette jeune entreprise poss\u00e8de une licence de fournisseur de services de paiement (PSP) de la Banque centrale de Tanzanie pour op\u00e9rer dans le pays. Nala s\u2019engage \u00e0 investir <b>1 million USD <\/b>pour lancer des projets les plus ambitieux jamais r\u00e9alis\u00e9s en Tanzanie.<\/p>\n<h2>Dynamisme de l&rsquo;\u00e9cosyst\u00e8me fintech en Tanzanie<\/h2>\n<p>Un rapport de McKinsey souligne l\u2019avenir prometteur de l\u2019industrie de la technologie financi\u00e8re en Tanzanie. Cette nation fait partie des 11 pays cl\u00e9s susceptibles d&rsquo;\u00eatre au centre de l\u2019\u00e9volution du march\u00e9 de la fintech. En raison d\u2019une p\u00e9n\u00e9tration de la t\u00e9l\u00e9phonie mobile et de l&rsquo;internet, la Tanzanie offre un environnement favorable aux fintech.<\/p>\n<h3>Meilleure strat\u00e9gie pour lancer une startup fintech <\/h3>\n<p>Lancer une startup fintech en Tanzanie requiert plusieurs \u00e9l\u00e9ments cl\u00e9s. De prime abord, il est essentiel de conna\u00eetre les lois en vigueur qui peuvent impacter les innovations fintech. <\/p>\n<p>L\u2019identification des opportunit\u00e9s sur le march\u00e9 des technologies financi\u00e8res est un facteur cl\u00e9. Il est primordial de se focaliser sur l&rsquo;am\u00e9lioration de l\u2019inclusion financi\u00e8re qui r\u00e9pond aux besoins des Tanzaniens non bancaris\u00e9s.\u00a0 Certains secteurs, comme l&rsquo;agri-fintech d\u00e9montrent un potentiel \u00e9lev\u00e9.<\/p>\n<p>Une collaboration avec des acc\u00e9l\u00e9rateurs de startup locaux, comme Sahara Ventures, peut \u00e9galement aider \u00e0 faciliter le lancement de jeunes entreprises. Un nombre croissant de startup tanzaniennes re\u00e7oivent un soutien financier significatif de fonds locaux, comme le Fonds d&rsquo;innovation TIC. <\/p>\n<p>Par exemple, six entreprises technologiques ont partag\u00e9 pr\u00e8s de <b>85 millions de shillings (40 000 EUR) <\/b>pour le d\u00e9veloppement de l\u2019\u00e9conomie. En outre, des initiatives comme Smartlab jouent un r\u00f4le crucial dans le soutien aux jeunes entrepreneurs en fournissant des programmes d&rsquo;acc\u00e9l\u00e9ration, des espaces de travail collaboratif et des \u00e9v\u00e9nements de r\u00e9seautage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airpay, une entreprise mondiale de la fintech d&rsquo;origine indienne, confirme sa pr\u00e9sence en Afrique de l&rsquo;Est. Sa plateforme couvre 12 pays africains afin d&rsquo;am\u00e9liorer la litt\u00e9ratie<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":86253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7945],"tags":[],"location":[7961],"class_list":["post-66029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance-fr","location-afrique-de-lest-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fintech en Afrique de l\u2019Est : Airpay s\u2019implante en Tanzanie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech en Afrique de l\u2019Est : Airpay s\u2019implante en Tanzanie\" \/>\n<meta property=\"og:description\" content=\"Airpay, une entreprise mondiale de la fintech d&rsquo;origine indienne, confirme sa pr\u00e9sence en Afrique de l&rsquo;Est. Sa plateforme couvre 12 pays africains afin d&rsquo;am\u00e9liorer la litt\u00e9ratie\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-28T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-04T08:00:18+00:00\" \/>\n<meta name=\"author\" content=\"Eric RAKOTONIAINA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/01\/fintech-en-afrique-de-l-est-airpay-simplante-en-tanzanie-1080x1080-square_blog_web_minia-fr.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric RAKOTONIAINA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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