{"id":95769,"date":"2025-06-27T00:00:00","date_gmt":"2025-06-26T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/nominations\/%nomination-category%\/samya-elkyas-a-la-tete-du-marketing-datlantasanad\/"},"modified":"2025-06-27T15:00:33","modified_gmt":"2025-06-27T12:00:33","slug":"samya-elkyas-a-la-tete-du-marketing-datlantasanad","status":"publish","type":"nominations","link":"https:\/\/www.capmad.com\/fr\/nominations\/marche-entreprise-fr\/samya-elkyas-a-la-tete-du-marketing-datlantasanad\/","title":{"rendered":"Samya ElKyas \u00e0 la t\u00eate du marketing d\u2019AtlantaSanad"},"content":{"rendered":"<p>Samya ElKyas est nomm\u00e9e Directrice Marketing et Communication externe d\u2019AtlantaSanad Assurance, filiale du groupe Holmarcom au Maroc.<\/p>\n<p>\nAvec plus de 15 ans d\u2019exp\u00e9rience, son parcours se distingue par une solide ma\u00eetrise de la communication corporate, de la strat\u00e9gie de marque et du d\u00e9veloppement commercial. Des \u00e9tablissements de r\u00e9f\u00e9rence comme Sofac, la Banque Centrale Populaire, la BMCI \u2013 Groupe BNP Paribas, ou encore Groupama Banque, ont b\u00e9n\u00e9fici\u00e9 de son expertise \u00e0 des postes cl\u00e9s.<\/p>\n<p>\nAncienne Vice-pr\u00e9sidente du Groupement des Annonceurs du Maroc (GAM), son engagement a contribu\u00e9 \u00e0 structurer et professionnaliser le secteur marketing au niveau national. En entreprise, ses missions ont souvent combin\u00e9 pilotage strat\u00e9gique, campagnes de communication, partenariats cibl\u00e9s et int\u00e9gration des technologies innovantes, dont l\u2019intelligence artificielle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samya ElKyas est nomm\u00e9e Directrice Marketing et Communication externe d\u2019AtlantaSanad Assurance, filiale du groupe Holmarcom au Maroc. Avec plus de 15 ans d\u2019exp\u00e9rience, son parcours se<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":95771,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"nomination-category":[7909],"nomination-location":[8095],"class_list":["post-95769","nominations","type-nominations","status-publish","format-standard","has-post-thumbnail","hentry","nomination-category-marche-entreprise-fr","nomination-location-afrique-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samya ElKyas \u00e0 la t\u00eate du marketing d\u2019AtlantaSanad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samya ElKyas \u00e0 la t\u00eate du marketing d\u2019AtlantaSanad\" \/>\n<meta property=\"og:description\" content=\"Samya ElKyas est nomm\u00e9e Directrice Marketing et Communication externe d\u2019AtlantaSanad Assurance, filiale du groupe Holmarcom au Maroc. 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