{"id":89010,"date":"2025-02-20T00:00:00","date_gmt":"2025-02-19T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/nominations\/%nomination-category%\/bugshan-automotive-group-myriem-el-boukhari-a-la-direction-digitale\/"},"modified":"2025-02-20T12:00:44","modified_gmt":"2025-02-20T09:00:44","slug":"bugshan-automotive-group-myriem-el-boukhari-a-la-direction-digitale","status":"publish","type":"nominations","link":"https:\/\/www.capmad.com\/fr\/nominations\/business-fr\/bugshan-automotive-group-myriem-el-boukhari-a-la-direction-digitale\/","title":{"rendered":"Bugshan Automotive Group : Myriem El Boukhari \u00e0 la direction digitale"},"content":{"rendered":"

Bugshan Automotive Group (BAG Holding) au Maroc a nomm\u00e9 Myriem El Boukhari \u00e0 la t\u00eate de sa nouvelle Direction de Transformation Digitale et d\u2019Innovation (DTDI). Cette direction a pour objectif de rationaliser les op\u00e9rations, am\u00e9liorer l’exp\u00e9rience client et int\u00e9grer des technologies \u00e9mergentes telles que l’IA et la gestion des donn\u00e9es.<\/p>\n

Myriem El Boukhari est une professionnelle reconnue dans le domaine du marketing, de la communication et de la gestion de la relation client (CRM). Dipl\u00f4m\u00e9e d’un master en CRM de l’ENCG Settat et d’un dipl\u00f4me Executive Education en E-Business de l’ESSEC Business School, elle commence sa carri\u00e8re dans la relation client avec des entreprises telles que le groupe AKWA et EMS Chronopost.<\/p>\n

Recrut\u00e9e en 2008 par Global Engines, importateur exclusif de Hyundai au Maroc, elle a gravi les \u00e9chelons pour devenir directrice marketing en 2019. \u00ab La transformation num\u00e9rique n\u2019est pas seulement une question de technologie, c\u2019est une r\u00e9volution culturelle<\/i> \u00bb, d\u00e9clare-t-elle. Sous sa direction, la DTDI s’engage \u00e0 moderniser les processus internes et offrir une exp\u00e9rience client personnalis\u00e9e tout en favorisant des solutions de mobilit\u00e9 durables.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bugshan Automotive Group (BAG Holding) au Maroc a nomm\u00e9 Myriem El Boukhari \u00e0 la t\u00eate de sa nouvelle Direction de Transformation Digitale et d\u2019Innovation (DTDI). Cette\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":89012,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"nomination-category":[7916],"nomination-location":[8095],"class_list":["post-89010","nominations","type-nominations","status-publish","format-standard","has-post-thumbnail","hentry","nomination-category-business-fr","nomination-location-afrique-fr"],"acf":[],"yoast_head":"\nBugshan Automotive Group : Myriem El Boukhari \u00e0 la direction digitale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bugshan Automotive Group : Myriem El Boukhari \u00e0 la direction digitale\" \/>\n<meta property=\"og:description\" content=\"Bugshan Automotive Group (BAG Holding) au Maroc a nomm\u00e9 Myriem El Boukhari \u00e0 la t\u00eate de sa nouvelle Direction de Transformation Digitale et d\u2019Innovation (DTDI). 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