{"id":88949,"date":"2025-02-20T00:00:00","date_gmt":"2025-02-19T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/nominations\/%nomination-category%\/heineken-nomme-victor-madiela-dg-de-brassivoire\/"},"modified":"2025-02-20T08:00:24","modified_gmt":"2025-02-20T05:00:24","slug":"heineken-nomme-victor-madiela-dg-de-brassivoire","status":"publish","type":"nominations","link":"https:\/\/www.capmad.com\/fr\/nominations\/business-fr\/heineken-nomme-victor-madiela-dg-de-brassivoire\/","title":{"rendered":"Heineken nomme Victor Madiela DG de Brassivoire"},"content":{"rendered":"

Heineken annonce la nomination de Victor Madiela en tant que nouveau Directeur G\u00e9n\u00e9ral de sa filiale ivoirienne, Brassivoire. Cette d\u00e9cision intervient apr\u00e8s le d\u00e9part de Protus Tache \u00e0 la fin de l’ann\u00e9e derni\u00e8re. Madiela, un professionnel aguerri, int\u00e8gre Heineken en 1999 et gravi progressivement les \u00e9chelons au sein de l’entreprise.<\/p>\n

Avant cette prise de fonction, il a \u00e9t\u00e9 DG de Bralima, la filiale de Heineken en RDC, o\u00f9 il a dirig\u00e9 des op\u00e9rations complexes et a su naviguer dans un environnement concurrentiel. Son exp\u00e9rience en gestion et en contr\u00f4le financier, acquise durant ses ann\u00e9es, fait de lui un atout pr\u00e9cieux pour Brassivoire. En effet, la soci\u00e9t\u00e9 fait face \u00e0 des d\u00e9fis importants, notamment une vague de d\u00e9parts parmi ses cadres sup\u00e9rieurs.<\/p>\n

L’arriv\u00e9e de Madiela intervient alors que Brassivoire doit renforcer ses \u00e9quipes pour tenir la concurrence accrue de Solibra, leader du march\u00e9 en C\u00f4te d’Ivoire. Pour cela, l’entreprise a investi 114 milliards de F CFA (environ 174 millions USD) dans une nouvelle usine \u00e0 Akoup\u00e9-Zeudji. Bien que le chiffre d’affaires enregistre une hausse significative en 2024, les mois \u00e0 venir pourraient \u00eatre cruciaux pour la soci\u00e9t\u00e9, avec des baisses de volume de vente attendues lors des p\u00e9riodes de ramadan et de car\u00eame.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken annonce la nomination de Victor Madiela en tant que nouveau Directeur G\u00e9n\u00e9ral de sa filiale ivoirienne, Brassivoire. Cette d\u00e9cision intervient apr\u00e8s le d\u00e9part de Protus\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":88951,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"nomination-category":[7916],"nomination-location":[8095],"class_list":["post-88949","nominations","type-nominations","status-publish","format-standard","has-post-thumbnail","hentry","nomination-category-business-fr","nomination-location-afrique-fr"],"acf":[],"yoast_head":"\nHeineken nomme Victor Madiela DG de Brassivoire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken nomme Victor Madiela DG de Brassivoire\" \/>\n<meta property=\"og:description\" content=\"Heineken annonce la nomination de Victor Madiela en tant que nouveau Directeur G\u00e9n\u00e9ral de sa filiale ivoirienne, Brassivoire. 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