{"id":90956,"date":"2025-03-20T00:00:00","date_gmt":"2025-03-19T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/lancement-de-la-premiere-foire-digitale-a-madagascar\/"},"modified":"2025-03-20T12:01:46","modified_gmt":"2025-03-20T09:01:46","slug":"lancement-de-la-premiere-foire-digitale-a-madagascar","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/autres-fr\/lancement-de-la-premiere-foire-digitale-a-madagascar\/","title":{"rendered":"Lancement de la premi\u00e8re foire digitale \u00e0 Madagascar"},"content":{"rendered":"

Une nouvelle \u00e8re du shopping \u00e0 Madagascar<\/b><\/h2>\n

Madagascar s’appr\u00eate \u00e0 vivre une r\u00e9volution dans le monde du commerce avec la premi\u00e8re \u00e9dition de la Foire digitale, organis\u00e9e par Vidy Varotra en partenariat avec Ketrika.com.<\/p>\n

Depuis sa cr\u00e9ation en 2018, Ketrika.com a constat\u00e9 une adoption croissante des achats en ligne \u00e0 Madagascar. La Foire Digitale promet une exp\u00e9rience unique avec plus de 100 exposants et 3 000 articles \u00e0 prix r\u00e9duit. Vidy Varotra, connu pour ses foires physiques de 2006 \u00e0 2010, innove en proposant un format hybride. <\/p>\n

Du 28 avril au 4 mai, la foire se d\u00e9roulera en ligne sur Ketrika.com avec des promotions exclusives, des ventes flash et des ench\u00e8res en direct. Le 4 mai, une journ\u00e9e pr\u00e9sentielle au Novotel offrira aux visiteurs l’opportunit\u00e9 de d\u00e9couvrir les produits expos\u00e9s et b\u00e9n\u00e9ficier d’un accompagnement des agents de la plateforme sur 200 ordinateurs connect\u00e9s.<\/p>\n

Avec 35 000 visiteurs en ligne attendus, 2 000 pr\u00e9sentiels et 42 000 transactions estim\u00e9es, cette initiative constitue une opportunit\u00e9 pour dynamiser le commerce num\u00e9rique \u00e0 Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une nouvelle \u00e8re du shopping \u00e0 Madagascar Madagascar s’appr\u00eate \u00e0 vivre une r\u00e9volution dans le monde du commerce avec la premi\u00e8re \u00e9dition de la Foire digitale,\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":90958,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8128],"news-location":[7990],"class_list":["post-90956","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-autres-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nLancement de la premi\u00e8re foire digitale \u00e0 Madagascar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de la 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