{"id":89762,"date":"2025-03-05T00:00:00","date_gmt":"2025-03-04T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/"},"modified":"2025-03-05T15:01:08","modified_gmt":"2025-03-05T12:01:08","slug":"les-femmes-au-coeur-de-la-strategie-de-paositra-finance","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/banque-fr\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/","title":{"rendered":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance"},"content":{"rendered":"<h2><b>\u00ab Ampela Par\u00e9 \u00bb : un label pour l\u2019autonomisation des femmes <\/b><\/h2>\n<p>Depuis son implantation en septembre 2024 \u00e0 Antaninarenina, Paositra Finance poursuit son expansion et compte d\u00e9sormais 20 agences \u00e0 Madagascar. Lors d\u2019une conf\u00e9rence de presse tenue \u00e0 Ivandry ce 4 mars, son Directeur G\u00e9n\u00e9ral, Heritiana Andrianalisoa, annonce le lancement du label Ampela Par\u00e9. Une initiative d\u00e9di\u00e9e aux femmes malagasy, en ce mois qui leur est consacr\u00e9.<\/p>\n<p>Signifiant litt\u00e9ralement \u00ab femme, pr\u00eate et responsable \u00bb, ce label regroupe plusieurs actions visant \u00e0 soutenir les b\u00e9n\u00e9ficiaires, qu\u2019elles soient clientes, collaboratrices ou partenaires de l\u2019institution. \u00ab <i>Ces initiatives encouragent les femmes dans leurs projets et les accompagnent dans leur \u00e9volution <\/i>\u00bb, souligne le DG.<\/p>\n<p>L\u2019engagement de Paositra Finance en faveur de l\u2019inclusion est d\u00e9j\u00e0 bien ancr\u00e9. \u00ab <i>La moiti\u00e9 de nos clients sont des femmes (49 %) et 60 % de nos employ\u00e9s sont \u00e9galement des femmes<\/i> \u00bb, a pr\u00e9cis\u00e9 Heritiana Andrianalisoa. De plus, trois femmes occupent des postes strat\u00e9giques au sein du comit\u00e9 de direction. Pour renforcer cette dynamique, l\u2019entreprise propose ce mois-ci une exon\u00e9ration des frais de dossier pour les clientes.<\/p>\n<p>Raherinjatovo Lala Prisca, Directeur G\u00e9n\u00e9ral Adjoint au sein de l\u2019institution, a pr\u00e9sent\u00e9 les produits financiers con\u00e7us pour favoriser l\u2019ind\u00e9pendance \u00e9conomique : Ketrika, un cr\u00e9dit d\u00e9di\u00e9 aux salari\u00e9s et fonctionnaires, et Herijika, une solution adapt\u00e9e aux entrepreneurs ind\u00e9pendants.<\/p>\n<p>Align\u00e9e avec le Plan Strat\u00e9gique du Num\u00e9rique (PSN 2023-2028) et la Strat\u00e9gie Nationale d\u2019Inclusion Financi\u00e8re (SNIM 2024-2028), Paositra Finance ambitionne d\u2019\u00e9voluer vers un mod\u00e8le de banque postale. Notamment, en offrant une gamme de services adapt\u00e9s aux <a href=\"https:\/\/www.capmad.com\/fr\/investissement-fr\/entreprendre-a-madagascar-les-secteurs-prometteurs\/\" target=\"_blank\" style=\"color: #eb612e\" rel=\"noopener\">r\u00e9alit\u00e9s \u00e9conomiques malgaches<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Ampela Par\u00e9 \u00bb : un label pour l\u2019autonomisation des femmes Depuis son implantation en septembre 2024 \u00e0 Antaninarenina, Paositra Finance poursuit son expansion et compte<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":89764,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[7999],"news-location":[7990],"class_list":["post-89762","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-banque-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance\" \/>\n<meta property=\"og:description\" content=\"\u00ab Ampela Par\u00e9 \u00bb : un label pour l\u2019autonomisation des femmes Depuis son implantation en septembre 2024 \u00e0 Antaninarenina, Paositra Finance poursuit son expansion et compte\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T12:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capmad.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/\"},\"author\":{\"name\":\"CAPMAD S.A\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3\"},\"headline\":\"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance\",\"datePublished\":\"2025-03-04T21:00:00+00:00\",\"dateModified\":\"2025-03-05T12:01:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/\"},\"wordCount\":293,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/\",\"url\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/\",\"name\":\"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp\",\"datePublished\":\"2025-03-04T21:00:00+00:00\",\"dateModified\":\"2025-03-05T12:01:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp\",\"width\":976,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capmad.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capmad.com\/#website\",\"url\":\"https:\/\/www.capmad.com\/\",\"name\":\"Capmad.com\",\"description\":\"Staging site\",\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capmad.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capmad.com\/#organization\",\"name\":\"Capmad\",\"url\":\"https:\/\/www.capmad.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"width\":176,\"height\":35,\"caption\":\"Capmad\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3\",\"name\":\"CAPMAD S.A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png\",\"contentUrl\":\"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png\",\"caption\":\"CAPMAD S.A\"},\"sameAs\":[\"https:\/\/www.capmad.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance","og_description":"\u00ab Ampela Par\u00e9 \u00bb : un label pour l\u2019autonomisation des femmes Depuis son implantation en septembre 2024 \u00e0 Antaninarenina, Paositra Finance poursuit son expansion et compte\u2026","og_site_name":"Capmad.com","article_modified_time":"2025-03-05T12:01:08+00:00","og_image":[{"width":976,"height":550,"url":"https:\/\/www.capmad.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#article","isPartOf":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/"},"author":{"name":"CAPMAD S.A","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3"},"headline":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance","datePublished":"2025-03-04T21:00:00+00:00","dateModified":"2025-03-05T12:01:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/"},"wordCount":293,"commentCount":0,"publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"image":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.capmad.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/","url":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/","name":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance","isPartOf":{"@id":"https:\/\/www.capmad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage"},"image":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp","datePublished":"2025-03-04T21:00:00+00:00","dateModified":"2025-03-05T12:01:08+00:00","breadcrumb":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#primaryimage","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2025\/03\/Les_femmes_au_cur_de_la_stratgie_de_Paositra_Finance-1.webp","width":976,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/les-femmes-au-coeur-de-la-strategie-de-paositra-finance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capmad.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les femmes au c\u0153ur de la strat\u00e9gie de Paositra Finance"}]},{"@type":"WebSite","@id":"https:\/\/www.capmad.com\/#website","url":"https:\/\/www.capmad.com\/","name":"Capmad.com","description":"Staging site","publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capmad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capmad.com\/#organization","name":"Capmad","url":"https:\/\/www.capmad.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","width":176,"height":35,"caption":"Capmad"},"image":{"@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3","name":"CAPMAD S.A","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/image\/","url":"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png","contentUrl":"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png","caption":"CAPMAD S.A"},"sameAs":["https:\/\/www.capmad.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/89762"}],"collection":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/comments?post=89762"}],"version-history":[{"count":0,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/89762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media\/89764"}],"wp:attachment":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media?parent=89762"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/tags?post=89762"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-category?post=89762"},{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-location?post=89762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}