{"id":80562,"date":"2024-09-06T00:00:00","date_gmt":"2024-09-05T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/"},"modified":"2024-09-06T11:00:31","modified_gmt":"2024-09-06T08:00:31","slug":"le-secteur-hotelier-fer-de-lance-du-tourisme","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/le-secteur-hotelier-fer-de-lance-du-tourisme\/","title":{"rendered":"Le secteur h\u00f4telier fer de lance du tourisme"},"content":{"rendered":"

R\u00e9\u00e9valuer les normes de l’h\u00f4tellerie \u00e0 Madagascar<\/h2>\n

La demande de la client\u00e8le et des nouveaux touristes est de plus en plus \u00e9lev\u00e9e, ce qui n\u00e9cessite une am\u00e9lioration de la qualit\u00e9 et une \u00e9volution du secteur h\u00f4telier. Particuli\u00e8rement dans un contexte o\u00f9 le pays envisage de mettre l’accent sur le tourisme de luxe afin d\u2019en faire un secteur majeur pour les ann\u00e9es \u00e0 venir.<\/b><\/p>\n

Le domaine de l’h\u00f4tellerie doit satisfaire les attentes des clients. Il s’agit d’une occasion de visibilit\u00e9 pour les h\u00f4tels, mais chaque m\u00e9daille a un revers. Il y a une n\u00e9cessit\u00e9 d’infrastructures et de comp\u00e9tences, avec une nouvelle dynamique. Dans sa strat\u00e9gie, l’\u00c9tat vise \u00e0 promouvoir le tourisme haut de gamme.<\/p>\n

Il est n\u00e9cessaire de construire vingt mille chambres suppl\u00e9mentaires \u00e0 Madagascar afin d’accueillir un maximum de visiteurs. Dans le but de r\u00e9pondre aux demandes croissantes du march\u00e9 et de satisfaire ainsi ses exigences, la ministre du Tourisme, Viviane Dewa, a fait savoir mardi lors du vol inaugural d’Emirates, \u00e0 Ivato. Selon le gouvernement, le secteur n\u00e9cessite des investissements importants pour suivre cette tendance et soutenir le tourisme. Selon les dirigeants et les experts de l’h\u00f4tellerie, le secteur est en train de traverser un tournant important. Cette situation est parfaitement illustr\u00e9e par l’arriv\u00e9e d’Emirates.<\/p>\n

Un autre aspect crucial dans le d\u00e9veloppement de l’h\u00f4tellerie de luxe est \u00e9galement pr\u00e9sent. L’objectif est de d\u00e9terminer si les comp\u00e9tences des op\u00e9rateurs et des fournisseurs du secteur conviennent \u00e0 ce nouveau monde. L’objectif principal est de pouvoir s’ajuster rapidement \u00e0 la demande et d’atteindre ces nouveaux march\u00e9s facilement.<\/p>\n

Le Fonds Malgache de Formation Professionnelle et l’Agence Fran\u00e7aise de D\u00e9veloppement soutiennent \u00e9galement le secteur h\u00f4telier. Un financement pour accompagner la transition du secteur, gr\u00e2ce \u00e0 un programme de formation est allou\u00e9. 620 professionnels du secteur h\u00f4telier, particuliers, grands \u00e9tablissements ou encore dans le secteur informel b\u00e9n\u00e9ficient gratuitement de cette formation. L’objectif est de r\u00e9\u00e9valuer les normes de l’h\u00f4tellerie \u00e0 Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9\u00e9valuer les normes de l’h\u00f4tellerie \u00e0 Madagascar La demande de la client\u00e8le et des nouveaux touristes est de plus en plus \u00e9lev\u00e9e, ce qui n\u00e9cessite une\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":80564,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7990],"class_list":["post-80562","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nLe secteur h\u00f4telier fer de lance du tourisme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le secteur h\u00f4telier fer de lance du tourisme\" \/>\n<meta property=\"og:description\" content=\"R\u00e9\u00e9valuer les normes de l’h\u00f4tellerie \u00e0 Madagascar La demande de la client\u00e8le et des nouveaux touristes est de plus en plus \u00e9lev\u00e9e, ce qui n\u00e9cessite une\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-06T08:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capmad.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/\"},\"author\":{\"name\":\"Eric RAKOTONIAINA\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/8a2a9115b7b7734af0bf2e0527de8b01\"},\"headline\":\"Le secteur h\u00f4telier fer de lance du tourisme\",\"datePublished\":\"2024-09-05T21:00:00+00:00\",\"dateModified\":\"2024-09-06T08:00:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/\"},\"wordCount\":374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/\",\"url\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/\",\"name\":\"Le secteur h\u00f4telier fer de lance du tourisme\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp\",\"datePublished\":\"2024-09-05T21:00:00+00:00\",\"dateModified\":\"2024-09-06T08:00:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp\",\"width\":976,\"height\":549,\"caption\":\"madagascar tourisme hotellerie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capmad.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le secteur h\u00f4telier fer de lance du tourisme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capmad.com\/#website\",\"url\":\"https:\/\/www.capmad.com\/\",\"name\":\"Capmad.com\",\"description\":\"Staging site\",\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capmad.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capmad.com\/#organization\",\"name\":\"Capmad\",\"url\":\"https:\/\/www.capmad.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"width\":176,\"height\":35,\"caption\":\"Capmad\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/8a2a9115b7b7734af0bf2e0527de8b01\",\"name\":\"Eric RAKOTONIAINA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.gravatar.com\/avatar\/4550e2768b98240086e10bbad15bcc71?s=96&r=g&d=mm\",\"contentUrl\":\"\/\/www.gravatar.com\/avatar\/4550e2768b98240086e10bbad15bcc71?s=96&r=g&d=mm\",\"caption\":\"Eric RAKOTONIAINA\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Le secteur h\u00f4telier fer de lance du tourisme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Le secteur h\u00f4telier fer de lance du tourisme","og_description":"R\u00e9\u00e9valuer les normes de l’h\u00f4tellerie \u00e0 Madagascar La demande de la client\u00e8le et des nouveaux touristes est de plus en plus \u00e9lev\u00e9e, ce qui n\u00e9cessite une\u2026","og_site_name":"Capmad.com","article_modified_time":"2024-09-06T08:00:31+00:00","og_image":[{"width":976,"height":549,"url":"https:\/\/www.capmad.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#article","isPartOf":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/"},"author":{"name":"Eric RAKOTONIAINA","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/8a2a9115b7b7734af0bf2e0527de8b01"},"headline":"Le secteur h\u00f4telier fer de lance du tourisme","datePublished":"2024-09-05T21:00:00+00:00","dateModified":"2024-09-06T08:00:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/"},"wordCount":374,"commentCount":0,"publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"image":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.capmad.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/","url":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/","name":"Le secteur h\u00f4telier fer de lance du tourisme","isPartOf":{"@id":"https:\/\/www.capmad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage"},"image":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp","datePublished":"2024-09-05T21:00:00+00:00","dateModified":"2024-09-06T08:00:31+00:00","breadcrumb":{"@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#primaryimage","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/09\/327_1-1.webp","width":976,"height":549,"caption":"madagascar tourisme hotellerie"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capmad.com\/news\/%news-category%\/le-secteur-hotelier-fer-de-lance-du-tourisme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capmad.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le secteur h\u00f4telier fer de lance du tourisme"}]},{"@type":"WebSite","@id":"https:\/\/www.capmad.com\/#website","url":"https:\/\/www.capmad.com\/","name":"Capmad.com","description":"Staging site","publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capmad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capmad.com\/#organization","name":"Capmad","url":"https:\/\/www.capmad.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","width":176,"height":35,"caption":"Capmad"},"image":{"@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/8a2a9115b7b7734af0bf2e0527de8b01","name":"Eric RAKOTONIAINA","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/image\/","url":"\/\/www.gravatar.com\/avatar\/4550e2768b98240086e10bbad15bcc71?s=96&r=g&d=mm","contentUrl":"\/\/www.gravatar.com\/avatar\/4550e2768b98240086e10bbad15bcc71?s=96&r=g&d=mm","caption":"Eric RAKOTONIAINA"}}]}},"_links":{"self":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/80562"}],"collection":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/comments?post=80562"}],"version-history":[{"count":0,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/80562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media\/80564"}],"wp:attachment":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media?parent=80562"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/tags?post=80562"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-category?post=80562"},{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-location?post=80562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}