{"id":80452,"date":"2024-09-04T00:00:00","date_gmt":"2024-09-03T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/investir-dans-le-tourisme-daffaires\/"},"modified":"2024-09-04T12:00:26","modified_gmt":"2024-09-04T09:00:26","slug":"investir-dans-le-tourisme-daffaires","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/investir-dans-le-tourisme-daffaires\/","title":{"rendered":"Investir dans le tourisme d\u2019affaires"},"content":{"rendered":"

Favoriser le d\u00e9veloppement du secteur touristique<\/h2>\n

La Grande \u00cele conna\u00eet un d\u00e9veloppement du tourisme d’affaires. En particulier, avec les diverses r\u00e9unions de haut niveau qui ont eu lieu et qui se d\u00e9rouleront bient\u00f4t dans le pays.<\/b><\/p>\n

La mise en place de nouvelles liaisons a\u00e9riennes attire \u00e9galement une client\u00e8le vari\u00e9e, comprenant des hommes d’affaires et des investisseurs potentiels. Cependant, il est essentiel de favoriser le d\u00e9veloppement du secteur touristique et de l’h\u00f4tellerie de luxe afin de d\u00e9velopper cette industrie prometteuse. La Ministre du Tourisme a d\u00e9clar\u00e9 lors de sa visite \u00e0 Nosy Be que \u00ab Madagascar se positionne comme une destination prometteuse pour le tourisme d’affaires <\/i>\u00bb. En particulier pour ce que l’on nomme dans le jargon MICE (Rencontres, Incentives, Conf\u00e9rences et Expos).<\/p>\n

Depuis la reprise post-Covid, cette branche de l’industrie touristique continue de cro\u00eetre. Malgr\u00e9 l’int\u00e9r\u00eat de potentiels investisseurs pour cette branche, il reste encore des actions \u00e0 entreprendre pour optimiser le tourisme d’affaires. La Ministre du Tourisme a donc encourag\u00e9 les investisseurs et les entreprises du secteur haut de gamme \u00e0 investir dans le pays. Le tourisme professionnel est consid\u00e9r\u00e9 comme un moyen crucial de stimuler l’\u00e9conomie locale et d’attirer une client\u00e8le internationale de luxe. Cela contribue \u00e0 accro\u00eetre l’attrait de Madagascar \u00e0 l’\u00e9chelle internationale.<\/p>\n

D’apr\u00e8s des sp\u00e9cialistes du domaine, Madagascar poss\u00e8de un potentiel consid\u00e9rable pour accueillir des \u00e9v\u00e9nements d’affaires, gr\u00e2ce \u00e0 ses \u00e9tablissements h\u00f4teliers de luxe parfaitement adapt\u00e9s. De nombreux h\u00f4tels de renomm\u00e9e sont d\u00e9j\u00e0 implant\u00e9s, avec des succursales \u00e0 travers le pays. Cependant, de nombreux efforts sont encore n\u00e9cessaires en ce qui concerne le mat\u00e9riel et les infrastructures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Favoriser le d\u00e9veloppement du secteur touristique La Grande \u00cele conna\u00eet un d\u00e9veloppement du tourisme d’affaires. En particulier, avec les diverses r\u00e9unions de haut niveau qui ont\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":80454,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7990],"class_list":["post-80452","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nInvestir dans le tourisme d\u2019affaires<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investir dans le tourisme d\u2019affaires\" \/>\n<meta property=\"og:description\" content=\"Favoriser le d\u00e9veloppement du secteur touristique La Grande \u00cele conna\u00eet un d\u00e9veloppement du tourisme d’affaires. 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