{"id":78750,"date":"2024-07-29T00:00:00","date_gmt":"2024-07-28T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/b-to-c-a-madagascar-reconcilier-qualite-et-accessibilite\/"},"modified":"2024-07-29T12:00:39","modified_gmt":"2024-07-29T09:00:39","slug":"b-to-c-a-madagascar-reconcilier-qualite-et-accessibilite","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/marche-entreprise-fr\/b-to-c-a-madagascar-reconcilier-qualite-et-accessibilite\/","title":{"rendered":"B to C \u00e0 Madagascar : R\u00e9concilier qualit\u00e9 et accessibilit\u00e9"},"content":{"rendered":"

Fid\u00e9liser une client\u00e8le exigeante<\/h2>\n

Dans un contexte \u00e9conomique caract\u00e9ris\u00e9 par l’augmentation des prix, les entreprises sont confront\u00e9es \u00e0 un d\u00e9fi majeur. L’objectif est de rapprocher les consommateurs en proposant des produits de qualit\u00e9 \u00e0 des prix comp\u00e9titifs.<\/b><\/p>\n

Le domaine du B to C doit s’ajuster afin d’attirer et de fid\u00e9liser une client\u00e8le exigeante en termes de qualit\u00e9. Il est essentiel que les entreprises am\u00e9liorent leur cha\u00eene de production. Cela permettra de proposer des produits de haute qualit\u00e9 sans augmenter les d\u00e9penses. Il est \u00e9galement n\u00e9cessaire de garantir la transparence et la communication. Les consommateurs d\u00e9sirent savoir d’o\u00f9 proviennent et comment sont fabriqu\u00e9s les produits qu’ils ach\u00e8tent.<\/p>\n

\u00c0 cet effet, la r\u00e9gion Analamanga se pr\u00e9pare \u00e0 accueillir la \u00ab Foire B to C \u00bb, qui aura lieu du 28 au 31 ao\u00fbt au Palais des sports et de la culture Mahamasina. L’objectif de cette manifestation \u00e9conomique est de rapprocher les acteurs du secteurs et leur client\u00e8le. L’enjeu consiste \u00e0 \u00e9tablir des connexions entre les producteurs, les vendeurs et leur public. Pour les exposants, cette manifestation offre une occasion exceptionnelle de renforcer leurs r\u00e9seaux professionnels. Ils auront \u00e9galement la possibilit\u00e9 d’attirer de nouveaux clients et d’augmenter la visibilit\u00e9 de leur entreprise.<\/p>\n

La Foire B to C est aussi un lieu parfait pour exposer des avanc\u00e9es et obtenir des avis pr\u00e9cieux sur de nouveaux produits. La premi\u00e8re \u00e9dition de la \u00ab Foire B to C<\/i> \u00bb vise \u00e0 \u00e9tablir un pr\u00e9c\u00e9dent qui pourra \u00eatre reproduit dans d’autres r\u00e9gions du pays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fid\u00e9liser une client\u00e8le exigeante Dans un contexte \u00e9conomique caract\u00e9ris\u00e9 par l’augmentation des prix, les entreprises sont confront\u00e9es \u00e0 un d\u00e9fi majeur. L’objectif est de rapprocher les\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":78752,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8003],"news-location":[7990],"class_list":["post-78750","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-marche-entreprise-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nB to C \u00e0 Madagascar : R\u00e9concilier qualit\u00e9 et accessibilit\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B to C \u00e0 Madagascar : R\u00e9concilier qualit\u00e9 et accessibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Fid\u00e9liser une client\u00e8le exigeante Dans un contexte \u00e9conomique caract\u00e9ris\u00e9 par l’augmentation des prix, les entreprises sont confront\u00e9es \u00e0 un d\u00e9fi majeur. L’objectif est de rapprocher les\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-29T09:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capmad.com\/wp-content\/uploads\/2024\/07\/699-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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