{"id":76404,"date":"2024-06-13T00:00:00","date_gmt":"2024-06-12T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/artisanat-vitrine-a-ivato-pour-promouvoir-le-potentiel-malgache\/"},"modified":"2024-06-13T11:00:30","modified_gmt":"2024-06-13T08:00:30","slug":"artisanat-vitrine-a-ivato-pour-promouvoir-le-potentiel-malgache","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/marche-entreprise-fr\/artisanat-vitrine-a-ivato-pour-promouvoir-le-potentiel-malgache\/","title":{"rendered":"Artisanat : Vitrine \u00e0 Ivato pour promouvoir le potentiel malgache"},"content":{"rendered":"

Mettre en valeur les comp\u00e9tences des artisans malgaches<\/h2>\n

La Journ\u00e9e mondiale de l’artisanat a eu lieu le 10 juin \u00e0 travers le monde et Madagascar met en avant son potentiel. \u00c0 cette occasion, une exposition sur la cha\u00eene de valeur de la soie a \u00e9t\u00e9 inaugur\u00e9e par le minist\u00e8re du Tourisme et de l’artisanat \u00e0 l’A\u00e9roport international d’Ivato.<\/b><\/p>\n

L’objectif de cet \u00e9v\u00e9nement est de mettre en valeur les comp\u00e9tences des artisans malgaches et de proposer aux visiteurs une exp\u00e9rience in\u00e9dite de la culture locale. Il s’agit d’un v\u00e9ritable soutien \u00e0 un domaine essentiel de l’\u00e9conomie du pays. Entre 15 et 20 % du PIB sont issus de ce secteur, qui emploie directement plus de deux millions de personnes<\/b>.<\/p>\n

L’artisanat, avec 164 m\u00e9tiers r\u00e9partis dans 14 secteurs, du bois \u00e0 la bijouterie en passant par le textile, joue un r\u00f4le essentiel dans la diminution du taux de ch\u00f4mage. La pr\u00e9sidente de la F\u00e9d\u00e9ration des Chambres des M\u00e9tiers et de l’Artisanat de Madagascar (FCMAM), Sylvie Rasolofonjanahary, exprime son admiration envers les artisans malgaches en tant que v\u00e9ritables ambassadeurs du patrimoine culturel. Selon elle, l’artisanat joue un r\u00f4le essentiel dans le domaine du tourisme.<\/p>\n

Elle souligne \u00e9galement l’importance de consolider les liens entre le tourisme et l’artisanat, en proposant des exp\u00e9riences authentiques et immersives. Ces projets ont la capacit\u00e9 de concevoir des itin\u00e9raires touristiques ax\u00e9s sur la d\u00e9couverte de l’artisanat. Cela offrira aux visiteurs la possibilit\u00e9 de saisir et de savourer la diversit\u00e9 du patrimoine culturel malgache.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mettre en valeur les comp\u00e9tences des artisans malgaches La Journ\u00e9e mondiale de l’artisanat a eu lieu le 10 juin \u00e0 travers le monde et Madagascar met\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":76406,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8003],"news-location":[7990],"class_list":["post-76404","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-marche-entreprise-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nArtisanat : Vitrine \u00e0 Ivato pour promouvoir le potentiel malgache<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artisanat : Vitrine \u00e0 Ivato pour 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