{"id":67937,"date":"2024-01-10T00:00:00","date_gmt":"2024-01-09T21:00:00","guid":{"rendered":"https:\/\/capmad.com\/news\/%news-category%\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/"},"modified":"2024-02-16T20:49:54","modified_gmt":"2024-02-16T17:49:54","slug":"tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/","title":{"rendered":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI"},"content":{"rendered":"

ParrAPI : un outil marketing pour d\u00e9velopper le tourisme<\/h2>\n

Lanc\u00e9 en avril 2021, le gouvernement seychellois vise \u00e0 \u00e9tablir une plateforme centrale d’informations touristiques et \u00e0 les diffuser sur plusieurs plateformes.<\/b><\/p>\n

ParrAPI fonctionne comme un outil de marketing gratuit pour les entreprises touristiques<\/b>. Celles-ci peuvent publier et maintenir des listes visibles par les visiteurs via le site officiel, www.seychelles.com et l’application mobile \u00ab Visit Seychelles <\/i>\u00bb.<\/p>\n

Les organisations sont responsables de la gestion de leur propre compte et de leurs inscriptions. Tandis que le d\u00e9partement garantit la pertinence et l’exactitude des donn\u00e9es jusqu’\u00e0 l’expiration d’un an. Les annonces sont soumises \u00e0 une assurance qualit\u00e9 pour approbation.<\/p>\n

Selon les archives du d\u00e9partement du tourisme, il existe un total de 650 annonces en direct sur le site<\/b>. Cette plateforme de destination s’est \u00e9galement hiss\u00e9e au premier rang des r\u00e9sultats de recherche, connaissant une augmentation du trafic en raison de l’\u00e9largissement du contenu. La directrice g\u00e9n\u00e9rale du marketing des destinations chez Tourism Seychelles, Bernadette Willemin, a soulign\u00e9 l’importance du marketing des m\u00e9dias sociaux pour donner aux entreprises touristiques un avantage concurrentiel.<\/p>\n

\u00ab Construire une pr\u00e9sence num\u00e9rique solide est imp\u00e9ratif sur le march\u00e9 actuel pour atteindre efficacement une client\u00e8le plus large. Une pr\u00e9sentation compl\u00e8te des produits num\u00e9riques am\u00e9liore non seulement la visibilit\u00e9, mais constitue \u00e9galement un outil puissant pour se connecter avec un public plus large. Reconna\u00eetre l’importance de r\u00e9pertorier les produits est crucial pour les entreprises locales, car proposer une gamme diversifi\u00e9e non seulement \u00e9tend la port\u00e9e du march\u00e9, mais les positionne \u00e9galement pour r\u00e9pondre aux diverses pr\u00e9f\u00e9rences des consommateurs <\/i>\u00bb, a-t-elle not\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

ParrAPI : un outil marketing pour d\u00e9velopper le tourisme Lanc\u00e9 en avril 2021, le gouvernement seychellois vise \u00e0 \u00e9tablir une plateforme centrale d’informations touristiques et \u00e0\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":69756,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[8010],"class_list":["post-67937","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-seychelles-fr"],"acf":[],"yoast_head":"\nTourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI\" \/>\n<meta property=\"og:description\" content=\"ParrAPI : un outil marketing pour d\u00e9velopper le tourisme Lanc\u00e9 en avril 2021, le gouvernement seychellois vise \u00e0 \u00e9tablir une plateforme centrale d’informations touristiques et \u00e0\u2026\" \/>\n<meta property=\"og:site_name\" content=\"Capmad.com\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T17:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capmad.com\/wp-content\/uploads\/2024\/02\/231-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"976\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/\"},\"author\":{\"name\":\"CAPMAD S.A\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3\"},\"headline\":\"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI\",\"datePublished\":\"2024-01-09T21:00:00+00:00\",\"dateModified\":\"2024-02-16T17:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/\"},\"wordCount\":291,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#respond\"]}],\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/\",\"url\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/\",\"name\":\"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI\",\"isPartOf\":{\"@id\":\"https:\/\/www.capmad.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png\",\"datePublished\":\"2024-01-09T21:00:00+00:00\",\"dateModified\":\"2024-02-16T17:49:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png\",\"width\":976,\"height\":549,\"caption\":\"seychelles tourisme ParrAPI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capmad.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capmad.com\/#website\",\"url\":\"https:\/\/www.capmad.com\/\",\"name\":\"Capmad.com\",\"description\":\"Staging site\",\"publisher\":{\"@id\":\"https:\/\/www.capmad.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capmad.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capmad.com\/#organization\",\"name\":\"Capmad\",\"url\":\"https:\/\/www.capmad.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"contentUrl\":\"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png\",\"width\":176,\"height\":35,\"caption\":\"Capmad\"},\"image\":{\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3\",\"name\":\"CAPMAD S.A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capmad.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png\",\"contentUrl\":\"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png\",\"caption\":\"CAPMAD S.A\"},\"sameAs\":[\"https:\/\/www.capmad.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI","og_description":"ParrAPI : un outil marketing pour d\u00e9velopper le tourisme Lanc\u00e9 en avril 2021, le gouvernement seychellois vise \u00e0 \u00e9tablir une plateforme centrale d’informations touristiques et \u00e0\u2026","og_site_name":"Capmad.com","article_modified_time":"2024-02-16T17:49:54+00:00","og_image":[{"width":976,"height":549,"url":"https:\/\/www.capmad.com\/wp-content\/uploads\/2024\/02\/231-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#article","isPartOf":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/"},"author":{"name":"CAPMAD S.A","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3"},"headline":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI","datePublished":"2024-01-09T21:00:00+00:00","dateModified":"2024-02-16T17:49:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/"},"wordCount":291,"commentCount":0,"publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"image":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png","inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#respond"]}],"copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.capmad.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/","url":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/","name":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI","isPartOf":{"@id":"https:\/\/www.capmad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage"},"image":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage"},"thumbnailUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png","datePublished":"2024-01-09T21:00:00+00:00","dateModified":"2024-02-16T17:49:54+00:00","breadcrumb":{"@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#primaryimage","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2024\/02\/231-3.png","width":976,"height":549,"caption":"seychelles tourisme ParrAPI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-seychelles-1-500-entreprises-inscrites-sur-parrapi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capmad.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Tourisme Seychelles : 1 500 entreprises inscrites sur ParrAPI"}]},{"@type":"WebSite","@id":"https:\/\/www.capmad.com\/#website","url":"https:\/\/www.capmad.com\/","name":"Capmad.com","description":"Staging site","publisher":{"@id":"https:\/\/www.capmad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capmad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capmad.com\/#organization","name":"Capmad","url":"https:\/\/www.capmad.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/","url":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","contentUrl":"https:\/\/capmad.lon1.digitaloceanspaces.com\/wp-content\/uploads\/2023\/06\/Capmad-Logo.png","width":176,"height":35,"caption":"Capmad"},"image":{"@id":"https:\/\/www.capmad.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/6ca9afc69c1b85f842abfc948b8ae6b3","name":"CAPMAD S.A","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capmad.com\/#\/schema\/person\/image\/","url":"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png","contentUrl":"https:\/\/www.capmad.com\/wp-content\/uploads\/avatars\/1\/1683797796-bpfull.png","caption":"CAPMAD S.A"},"sameAs":["https:\/\/www.capmad.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/67937"}],"collection":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/comments?post=67937"}],"version-history":[{"count":0,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news\/67937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media\/69756"}],"wp:attachment":[{"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/media?parent=67937"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/tags?post=67937"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-category?post=67937"},{"taxonomy":"news-location","embeddable":true,"href":"https:\/\/www.capmad.com\/fr\/wp-json\/wp\/v2\/news-location?post=67937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}