{"id":67447,"date":"2023-12-14T00:00:00","date_gmt":"2023-12-13T21:00:00","guid":{"rendered":"https:\/\/capmad.com\/news\/%news-category%\/madagascar-nouvelle-destination-du-business-process-outsourcing-en-afrique\/"},"modified":"2024-02-16T20:22:48","modified_gmt":"2024-02-16T17:22:48","slug":"madagascar-nouvelle-destination-du-business-process-outsourcing-en-afrique","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/technologie-fr\/madagascar-nouvelle-destination-du-business-process-outsourcing-en-afrique\/","title":{"rendered":"Madagascar, nouvelle destination du Business Process Outsourcing en Afrique"},"content":{"rendered":"

BPO \u00e0 Madagascar : une success story en pleine \u00e9mergence<\/b><\/h2>\n

Madagascar <\/b>devient<\/b> une destination majeure pour l’externalisation des processus d’affaires (BPO), avec plus de 15 000 emplois cr\u00e9\u00e9s gr\u00e2ce \u00e0 environ 230 entreprises op\u00e9rant dans ce secteur en pleine croissance.<\/b><\/p>\n

En plein essor \u00e0 Madagascar, le secteur de l’externalisation des processus d’affaires (BPO) compte environ 230 entreprises, g\u00e9n\u00e9rant actuellement plus de 15 000 emplois<\/b>. Les donn\u00e9es du Minist\u00e8re du D\u00e9veloppement Num\u00e9rique, de la transformation digitale, des Postes et des T\u00e9l\u00e9communications (MNDPT) indiquent que 51 %<\/b> de ces employ\u00e9s travaillent avec des donn\u00e9es informatiques, 31 %<\/b> sont dans des centres de relation client, et 18 %<\/b> sont impliqu\u00e9s dans la gestion d’appels et de donn\u00e9es, selon le Plan Strat\u00e9gique du Num\u00e9rique (PSN) 2023-2028.<\/p>\n

Ce secteur est l’un des piliers de l’\u00e9conomie num\u00e9rique \u00e0 Madagascar et offre des opportunit\u00e9s d’emploi majeures, notamment pour les jeunes, dont l’\u00e2ge moyen des salari\u00e9s non-cadres, qui repr\u00e9sentent 85 %<\/b> des effectifs des centres d’appels, est de 24 ans. Les employ\u00e9s cadres, en revanche, ont 29 ans en moyenne.<\/p>\n

Au cours des deux derni\u00e8res d\u00e9cennies, Madagascar est devenu un acteur cl\u00e9 de l’industrie mondiale de l’externalisation de processus m\u00e9tiers, attirant un volume significatif d’Investissements Directs Etrangers (IDE), gr\u00e2ce \u00e0 un plan fiscal avantageux pour les entreprises op\u00e9rant dans le secteur, ainsi qu’\u00e0 l’excellence des ressources informatiques du pays.<\/p>\n

Opportunit\u00e9s et croissance dans le secteur num\u00e9rique malagasy<\/b><\/h3>\n

Le secteur num\u00e9rique dans son ensemble, regroupant les BPO, les t\u00e9l\u00e9communications et les entreprises de services num\u00e9riques, repr\u00e9sente environ 23 000 emplois directs<\/b>, soit 3,4 %<\/b> des emplois formels au niveau national. Il enregistre environ 365 millions EUR<\/b> de chiffre d’affaires annuel, \u00e9quivalant \u00e0 environ 2 %<\/b> du PIB national, d’apr\u00e8s les donn\u00e9es du MNDPT. Le potentiel de cr\u00e9ation d’emplois dans le secteur num\u00e9rique est estim\u00e9 \u00e0 25 000 emplois directs<\/b> suppl\u00e9mentaires et pourrait repr\u00e9senter plus de 6 %<\/b> du PIB de Madagascar d’ici 2028, selon le Plan strat\u00e9gique du num\u00e9rique malagasy.<\/p>\n

Le MNDPT se montre optimiste quant aux perspectives de transformation num\u00e9rique \u00e0 Madagascar, soulignant la pr\u00e9sence d’un r\u00e9servoir de talents en d\u00e9veloppement de logiciels, aliment\u00e9 par environ 500<\/b> \u00e0 600 i<\/b>ng\u00e9nieurs informatiques dipl\u00f4m\u00e9s chaque ann\u00e9e. De plus, il consid\u00e8re le dynamisme du secteur priv\u00e9 des technologies de l’information et de la communication (TIC) comme un atout majeur pour fournir des services num\u00e9riques adapt\u00e9s aux besoins de la population.<\/p>\n

J.J.R<\/p>\n","protected":false},"excerpt":{"rendered":"

BPO \u00e0 Madagascar : une success story en pleine \u00e9mergence Madagascar devient une destination majeure pour l’externalisation des processus d’affaires (BPO), avec plus de 15 000\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":69466,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8034],"news-location":[7990],"class_list":["post-67447","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-technologie-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nMadagascar, nouvelle destination du Business Process Outsourcing en Afrique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madagascar, 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