{"id":66982,"date":"2024-02-12T00:00:00","date_gmt":"2024-02-11T21:00:00","guid":{"rendered":"https:\/\/capmad.com\/news\/%news-category%\/habibo-choisi-par-coca-cola-pour-ses-embouteillages\/"},"modified":"2024-02-16T19:55:44","modified_gmt":"2024-02-16T16:55:44","slug":"habibo-choisi-par-coca-cola-pour-ses-embouteillages","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/marche-entreprise-fr\/habibo-choisi-par-coca-cola-pour-ses-embouteillages\/","title":{"rendered":"Habibo choisi par Coca-Cola pour ses embouteillages"},"content":{"rendered":"

Maintien des partenariats avec les prestataires locaux pour Coca-Cola<\/b><\/h2>\n

La compagnie am\u00e9ricaine Coca-Cola a r\u00e9cemment confirm\u00e9 la nomination du Groupe Habibo comme entreprise exclusive charg\u00e9e de l’embouteillage de ses produits \u00e0 Madagascar.<\/b><\/p>\n

Cette d\u00e9cision s’inscrit dans la continuit\u00e9 des partenariats avec des embouteilleurs ind\u00e9pendants et vise \u00e0 renforcer la pr\u00e9sence de Coca-Cola sur l’\u00eele. Coca-Cola a choisi de consolider son partenariat avec le Groupe Habibo en d\u00e9signant sa filiale, Habibo Beverages, comme embouteilleur exclusif \u00e0 Madagascar.<\/p>\n

Cette d\u00e9cision d\u00e9coule de la volont\u00e9 de Coca-Cola de s’adapter aux particularit\u00e9s de chaque march\u00e9 o\u00f9 le g\u00e9ant am\u00e9ricain est pr\u00e9sent, tout en maintenant de solides relations avec des prestataires locaux. \u00c0 partir du 1er f\u00e9vrier 2024, Habibo Beverages assumera la responsabilit\u00e9 de la production, de la distribution et de la commercialisation des produits Coca-Cola, Fanta et Sprite sur l’\u00eele. De plus, les boissons embl\u00e9matiques aux formats de 350 ml et 1,5 L seront d\u00e9sormais produites localement<\/b>, marquant ainsi un changement significatif dans l’approvisionnement des produits Coca-Cola \u00e0 Madagascar.<\/p>\n

En s’appuyant sur les principes et les m\u00e9thodes \u00e9prouv\u00e9s du groupe Coca-Cola, Habibo s’engage \u00e0 fournir des services de haute qualit\u00e9, tout en d\u00e9ployant une strat\u00e9gie orient\u00e9e vers le march\u00e9. La d\u00e9cision d’attribuer l’embouteillage exclusif sur la Grande \u00cele au Groupe Habibo t\u00e9moigne de la vision \u00e0 long terme de Coca-Cola et de son engagement envers le march\u00e9 malgache. Cela d\u00e9montre \u00e9galement sa volont\u00e9 de s’adapter aux sp\u00e9cificit\u00e9s locales afin de maintenir des partenariats durables.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maintien des partenariats avec les prestataires locaux pour Coca-Cola La compagnie am\u00e9ricaine Coca-Cola a r\u00e9cemment confirm\u00e9 la nomination du Groupe Habibo comme entreprise exclusive charg\u00e9e de\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":69226,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8003],"news-location":[7990],"class_list":["post-66982","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-marche-entreprise-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"\nHabibo choisi par Coca-Cola pour ses embouteillages<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Habibo 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