{"id":111914,"date":"2026-06-05T00:00:00","date_gmt":"2026-06-04T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/airtel-investit-dans-les-talents-malgaches\/"},"modified":"2026-06-05T18:00:45","modified_gmt":"2026-06-05T15:00:45","slug":"airtel-investit-dans-les-talents-malgaches","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/marche-entreprise-fr\/airtel-investit-dans-les-talents-malgaches\/","title":{"rendered":"Airtel investit dans les talents malgaches"},"content":{"rendered":"<h2><b>LJO et Valisoa deviennent ambassadeurs<\/b><\/h2>\n<p><b>Airtel officialise une collaboration avec l\u2019artiste LJO et renouvelle son partenariat avec Valisoa Regarde le monde pour renforcer son engagement aupr\u00e8s de la jeunesse malgache.<\/b><\/p>\n<p>Airtel et Airtel Money Madagascar confirment leur volont\u00e9 de se rapprocher des jeunes \u00e0 travers ces deux figures influentes. L\u2019op\u00e9rateur signe un partenariat d\u2019un an avec LJO, artiste de la sc\u00e8ne urbaine, et poursuit sa collaboration avec Valisoa, d\u00e9j\u00e0 ambassadrice en 2025.<\/p>\n<p>L\u2019entreprise souhaite proposer des offres et des services mieux adapt\u00e9s au quotidien des jeunes et \u00e0 leurs besoins. Selon la responsable communication, Julicia Ramanankavana, LJO et Valisoa repr\u00e9sentent une g\u00e9n\u00e9ration cr\u00e9ative, active et ambitieuse que la marque souhaite accompagner.<\/p>\n<p>LJO s\u2019impose dans la musique urbaine malgache avec un style m\u00ealant afrobeat, afropop, dancehall et shatta. Ses titres comme Vady, Sarotro ou Tsy nofy rencontrent un large succ\u00e8s aupr\u00e8s du public jeune. Son style et sa proximit\u00e9 avec ses fans renforcent son influence.<\/p>\n<p>Valisoa poursuit aussi son partenariat avec Airtel Money apr\u00e8s une premi\u00e8re collaboration r\u00e9ussie. Influenceuse, entrepreneure et coach sportive, elle partage des contenus autour du sport, de la motivation et de l\u2019entrepreneuriat. Elle rassemble une large communaut\u00e9 et inspire une jeunesse dynamique.<\/p>\n<p>Tout au long de l\u2019ann\u00e9e, les deux ambassadeurs accompagnent Airtel dans ses campagnes, ses actions terrain et ses \u00e9v\u00e9nements \u00e0 travers le pays. Ces derniers\u00a0 participent \u00e9galement\u00a0 \u00e0 la promotion des services num\u00e9riques et financiers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LJO et Valisoa deviennent ambassadeurs Airtel officialise une collaboration avec l\u2019artiste LJO et renouvelle son partenariat avec Valisoa Regarde le monde pour renforcer son engagement aupr\u00e8s<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":111916,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8003],"news-location":[7990],"class_list":["post-111914","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-marche-entreprise-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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