{"id":111298,"date":"2026-05-22T00:00:00","date_gmt":"2026-05-21T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/le-tourisme-malgache-en-route-vers-une-nouvelle-identite\/"},"modified":"2026-05-22T11:01:07","modified_gmt":"2026-05-22T08:01:07","slug":"le-tourisme-malgache-en-route-vers-une-nouvelle-identite","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/le-tourisme-malgache-en-route-vers-une-nouvelle-identite\/","title":{"rendered":"Le tourisme malgache en route vers une nouvelle identit\u00e9"},"content":{"rendered":"<h2><b>Vers une meilleure coh\u00e9rence de la destination Madagascar<\/b><\/h2>\n<p><b>La cr\u00e9ation d\u2019une v\u00e9ritable \u00ab Marque Madagascar \u00bb devient une priorit\u00e9 pour renforcer la place du pays sur le march\u00e9 touristique mondial.<\/b><\/p>\n<p>Le Minist\u00e8re du Tourisme et de l\u2019Artisanat travaille avec la Conf\u00e9d\u00e9ration du Tourisme de Madagascar pour am\u00e9liorer la visibilit\u00e9 et l\u2019attractivit\u00e9 de la destination. Une d\u00e9l\u00e9gation conduite par la Ministre Lily Rafalalahy est actuellement en France. Cette derni\u00e8re multiplie les rencontres avec des experts du tourisme pour construire une vision commune du d\u00e9veloppement du secteur.<\/p>\n<p>La mission a d\u2019abord \u00e9chang\u00e9 avec Jean-Pierre Nadir. Les discussions ont port\u00e9 sur l\u2019exp\u00e9rience des visiteurs et la mise en valeur des atouts de Madagascar. Ensuite, la d\u00e9l\u00e9gation a rencontr\u00e9 Panayotis Vangelis, Pr\u00e9sident de MKG Consulting. Les \u00e9changes ont concern\u00e9 le marketing touristique, l\u2019analyse des donn\u00e9es et l\u2019investissement. L\u2019objectif est d\u2019attirer plus d\u2019investisseurs et de grands groupes h\u00f4teliers.<\/p>\n<p>Une autre rencontre importante a eu lieu avec Atout France et Christian Mantei. Les experts ont soulign\u00e9 une id\u00e9e forte : avant de promouvoir une destination, il faut d\u2019abord renforcer son offre. Les discussions ont mis en avant la n\u00e9cessit\u00e9 de construire une image claire et coh\u00e9rente de Madagascar. Cela passe par la cr\u00e9ation d\u2019une v\u00e9ritable marque pays, qui rassemble tous les acteurs du secteur.<\/p>\n<p>Les infrastructures ont aussi \u00e9t\u00e9 au centre des \u00e9changes. Les routes et les structures d\u2019accueil jouent un r\u00f4le important dans l\u2019exp\u00e9rience des visiteurs. Leur am\u00e9lioration reste essentielle pour renforcer la comp\u00e9titivit\u00e9 du pays.<\/p>\n<p>La protection de l\u2019environnement a \u00e9galement \u00e9t\u00e9 rappel\u00e9e comme une priorit\u00e9. Celle-ci garantit un d\u00e9veloppement touristique durable et respectueux des richesses naturelles. Une \u00e9tude de cadrage sera bient\u00f4t propos\u00e9e. Cette mesure permettra de d\u00e9finir les actions prioritaires pour renforcer la comp\u00e9titivit\u00e9 et le rayonnement de la destination Madagascar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vers une meilleure coh\u00e9rence de la destination Madagascar La cr\u00e9ation d\u2019une v\u00e9ritable \u00ab Marque Madagascar \u00bb devient une priorit\u00e9 pour renforcer la place du pays sur<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":111300,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7990],"class_list":["post-111298","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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