{"id":106761,"date":"2026-03-09T00:00:00","date_gmt":"2026-03-08T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/itb-berlin-madagascar-a-lhonneur-pour-le-tourisme-durable\/"},"modified":"2026-03-09T11:01:33","modified_gmt":"2026-03-09T08:01:33","slug":"itb-berlin-madagascar-a-lhonneur-pour-le-tourisme-durable","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/itb-berlin-madagascar-a-lhonneur-pour-le-tourisme-durable\/","title":{"rendered":"ITB Berlin : Madagascar \u00e0 l\u2019honneur pour le tourisme durable"},"content":{"rendered":"<h2><b>La Grande \u00eele attire les regards<\/b><\/h2>\n<p><b>Plusieurs organisations r\u00e9gionales et internationales ont accueilli Madagascar lors du salon ITB Berlin, qui s\u2019est tenu du 3 au 5 mars 2025 \u00e0 Berlin.<\/b><\/p>\n<p>L\u2019\u00e9v\u00e9nement a permis au pays de renforcer ses partenariats et de mettre en avant son tourisme durable. La mission malgache, conduite par le Secr\u00e9taire G\u00e9n\u00e9ral du Minist\u00e8re du Tourisme et de l\u2019Artisanat, Dr Arilala L\u00e9a RAZANAMARIA, a rencontr\u00e9 des repr\u00e9sentants de la SADC pour discuter du Programme de d\u00e9veloppement des Aires de Conservation Transfrontali\u00e8res (TFCA). Ces espaces prot\u00e9g\u00e9s offrent \u00e0 la fois une valeur environnementale et un potentiel pour l\u2019\u00e9cotourisme. Les r\u00e9gions nord et ouest, riches en paysages naturels et en ressources marines, ont \u00e9t\u00e9 identifi\u00e9es comme prioritaires pour des offres touristiques centr\u00e9es sur la nature et les exp\u00e9riences locales.<\/p>\n<p>Des rencontres avec UN Tourism ont \u00e9galement permis de travailler sur la visibilit\u00e9 internationale de Madagascar. \u00ab\u00a0<i>L\u2019objectif est de mieux communiquer sur les atouts du pays, ses paysages uniques, son patrimoine culturel et son engagement pour un tourisme responsable<\/i>\u00a0\u00bb selon le Minist\u00e8re. Face \u00e0 la concurrence mondiale, cette collaboration vise \u00e0 renforcer l\u2019image de Madagascar comme une destination attrayante et durable.<\/p>\n<p>En marge du salon, des \u00e9changes avec l\u2019organisation r\u00e9gionale \u00celes Vanille ont permis de renforcer la coop\u00e9ration touristique dans l\u2019oc\u00e9an Indien. Les discussions ont pr\u00e9par\u00e9 la participation de ce r\u00e9seau d\u2019\u00eeles au salon International Tourism Fair Madagascar, pr\u00e9vu en juin 2025. \u00ab\u00a0<i>Cette initiative favorise les circuits multi-destinations et am\u00e9liore la connectivit\u00e9 entre les \u00eeles<\/i>\u00a0\u00bb a ajout\u00e9 la source.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Grande \u00eele attire les regards Plusieurs organisations r\u00e9gionales et internationales ont accueilli Madagascar lors du salon ITB Berlin, qui s\u2019est tenu du 3 au 5<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":106763,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7990],"class_list":["post-106761","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITB Berlin : Madagascar \u00e0 l\u2019honneur pour le tourisme durable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITB Berlin : Madagascar \u00e0 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