{"id":105510,"date":"2026-02-23T00:00:00","date_gmt":"2026-02-22T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/strategie-touristique-connectivite-marketing-et-tarification-en-priorite\/"},"modified":"2026-02-23T11:02:11","modified_gmt":"2026-02-23T08:02:11","slug":"strategie-touristique-connectivite-marketing-et-tarification-en-priorite","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/strategie-touristique-connectivite-marketing-et-tarification-en-priorite\/","title":{"rendered":"Strat\u00e9gie touristique : connectivit\u00e9, marketing et tarification en priorit\u00e9"},"content":{"rendered":"<h2><b>Emploi et responsabilit\u00e9 sociale au c\u0153ur du projet<\/b><\/h2>\n<p><b>La connectivit\u00e9, le marketing et la tarification sont au centre des discussions entre le Pr\u00e9sident de la R\u00e9publique, le Dr Patrick Herminie, et le PDG adjoint du Club Med pour l\u2019EMEA, l\u2019oc\u00e9an Indien et les French West Indies Resort, M. Gino Andreetta.<\/b><\/p>\n<p>La rencontre, qui s\u2019est tenue ce 20 F\u00e9vrier \u00e0 Statehouse, a port\u00e9 sur le d\u00e9veloppement du tourisme dans l\u2019archipel.<\/p>\n<p>M. Andreetta a r\u00e9affirm\u00e9 l\u2019engagement du Club Med envers le pays.<\/p>\n<p>Ce dernier a rappel\u00e9 que la soci\u00e9t\u00e9, pr\u00e9sente dans 46 centres de vill\u00e9giature et 40 bureaux dans le monde, maintient une forte pr\u00e9sence internationale. La propri\u00e9t\u00e9 du Club Med aux Seychelles continue de bien fonctionner, avec des taux d\u2019occupation sup\u00e9rieurs \u00e0 70 %.<\/p>\n<p>Le PDG adjoint a \u00e9galement\u00a0 soulign\u00e9 la collaboration avec la Ministre du Tourisme\u00a0 et son \u00e9quipe pour promouvoir les Seychelles comme destination de choix. \u00ab <i>Cette coop\u00e9ration attire des visiteurs du monde entier et renforce la visibilit\u00e9 de l\u2019archipel sur le march\u00e9 international<\/i> \u00bb a-t-il d\u00e9clar\u00e9.<\/p>\n<p>Le Club Med Seychelles emploie environ 400 personnes locales, dont 20 Seychellois qui travaillent dans diff\u00e9rents complexes \u00e0 l\u2019\u00e9tranger. L\u2019\u00e9tablissement externalise certains services, comme l\u2019alimentation et le service communautaire, ce qui cr\u00e9e des opportunit\u00e9s pour les habitants et soutient la responsabilit\u00e9 sociale.<\/p>\n<p>Par ailleurs, le Pr\u00e9sident Herminie a \u00e9chang\u00e9 avec la d\u00e9l\u00e9gation sur les moyens d\u2019attirer encore plus de visiteurs. Le Chef de l\u2019Etat a \u00e9voqu\u00e9 l\u2019acc\u00e8s sans visa aux Seychelles et r\u00e9fl\u00e9chi \u00e0 la fa\u00e7on dont le gouvernement peut mieux soutenir les acteurs du secteur touristique.<\/p>\n<p>Les deux parties ont convenu de continuer \u00e0 travailler ensemble pour d\u00e9velopper l\u2019industrie du tourisme, un pilier important de l\u2019\u00e9conomie nationale. Les discussions ont montr\u00e9 que de bonnes strat\u00e9gies en mati\u00e8re de connectivit\u00e9, de marketing et de prix peuvent aider \u00e0 attirer davantage de visiteurs et renforcer le secteur.<\/p>\n<p>L\u2019organisation\u00a0 a ouvert ses portes le 29 mars 2021, apr\u00e8s des retards li\u00e9s \u00e0 la pand\u00e9mie de Covid-19. L\u2019\u00e9tablissement compte 295 chambres sur l\u2019\u00eele Sainte-Anne et reste un acteur majeur du d\u00e9veloppement touristique des Seychelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emploi et responsabilit\u00e9 sociale au c\u0153ur du projet La connectivit\u00e9, le marketing et la tarification sont au centre des discussions entre le Pr\u00e9sident de la R\u00e9publique,<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":1,"featured_media":105512,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[8010],"class_list":["post-105510","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-seychelles-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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