{"id":104425,"date":"2026-02-10T00:00:00","date_gmt":"2026-02-09T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/itm-et-ihm-2026-vitrine-pour-le-savoir-faire-malgache\/"},"modified":"2026-02-10T11:02:12","modified_gmt":"2026-02-10T08:02:12","slug":"itm-et-ihm-2026-vitrine-pour-le-savoir-faire-malgache","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/itm-et-ihm-2026-vitrine-pour-le-savoir-faire-malgache\/","title":{"rendered":"ITM et IHM 2026 : Vitrine pour le savoir-faire malgache"},"content":{"rendered":"<h2><b>Deux salons pour d\u00e9couvrir la Grande \u00cele<\/b><\/h2>\n<p><b>Du 11 au 14 juin 2026, le Centre de Conf\u00e9rences Internationales (CCI) d\u2019Ivato accueillera deux grands \u00e9v\u00e9nements : l\u2019International Tourism &amp; Travel Madagascar (ITM) et l\u2019International Handicraft Fair Madagascar (IHM).<\/b><\/p>\n<p>Ces salons rassemblent pr\u00e8s de 500 exposants et b\u00e9n\u00e9ficient du soutien de plus de 50 partenaires et sponsors. Ces derniers offrent une occasion unique de d\u00e9couvrir le tourisme et l\u2019artisanat malgache.<\/p>\n<p>Ces salons sont une vitrine pour la richesse culturelle de la Grande \u00cele et permettent aux artisans locaux de se faire conna\u00eetre \u00e0 l\u2019international. La pr\u00e9sence d\u2019acheteurs \u00e9trangers et de professionnels du secteur favorise les rencontres, le d\u00e9veloppement de partenariats et le renforcement du tourisme national.<\/p>\n<p>Selon la Ministre du Tourisme et de l\u2019Artisanat, Vololoniaina Lucie, le d\u00e9fi pour 2026 est de d\u00e9passer largement la l\u00e9g\u00e8re hausse du nombre de touristes enregistr\u00e9e en 2025, ann\u00e9e o\u00f9 330 000 visiteurs sont arriv\u00e9s \u00e0 Madagascar.<\/p>\n<p>Pour faciliter la participation, l\u2019Office National du Tourisme de Madagascar (ONTM) a mis en place une inscription enti\u00e8rement en ligne. Tous les acteurs du secteur touristique peuvent ainsi s\u2019inscrire facilement et rapidement, refl\u00e9tant la volont\u00e9 de moderniser le secteur.<\/p>\n<p>Durant ces salons, l&rsquo; Assise internationale, organis\u00e9e avec l\u2019association \u00ab Tourisme Sans Fronti\u00e8re \u00bb, permettra de r\u00e9fl\u00e9chir \u00e0 des solutions pour un tourisme plus responsable et attractif. En parall\u00e8le, l\u2019ONTM d\u00e9veloppe de nouvelles strat\u00e9gies pour attirer davantage de visiteurs. Des voyages de presse, des voyages pour influenceurs et des actions ciblant les jeunes sont pr\u00e9vus pour faire d\u00e9couvrir l&rsquo;\u00eele sous diff\u00e9rents angles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deux salons pour d\u00e9couvrir la Grande \u00cele Du 11 au 14 juin 2026, le Centre de Conf\u00e9rences Internationales (CCI) d\u2019Ivato accueillera deux grands \u00e9v\u00e9nements : l\u2019International<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":104427,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7990],"class_list":["post-104425","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-madagascar-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO 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