{"id":100856,"date":"2025-12-01T00:00:00","date_gmt":"2025-11-30T21:00:00","guid":{"rendered":"https:\/\/www.capmad.com\/news\/%news-category%\/tourisme-la-reunion-vise-800-000-visiteurs-par-an\/"},"modified":"2025-12-01T23:01:38","modified_gmt":"2025-12-01T20:01:38","slug":"tourisme-la-reunion-vise-800-000-visiteurs-par-an","status":"publish","type":"news","link":"https:\/\/www.capmad.com\/fr\/news\/tourisme-fr\/tourisme-la-reunion-vise-800-000-visiteurs-par-an\/","title":{"rendered":"Tourisme : La R\u00e9union vise 800.000 visiteurs par an"},"content":{"rendered":"<h2><b>Le march\u00e9 chinois redevient une priorit\u00e9<\/b><\/h2>\n<p><b>Le Comit\u00e9 r\u00e9unionnais de tourisme (CRT) concentre ses efforts sur l\u2019Europe, l\u2019Afrique et la Chine pour atteindre 800.000 visiteurs par an. La strat\u00e9gie privil\u00e9gie les march\u00e9s de niche, notamment les voyageurs ais\u00e9s ayant d\u00e9couvert l\u2019\u00eele via la liaison avec Canton (Guangzhou), interrompue en f\u00e9vrier 2020 \u00e0 cause de la crise sanitaire.<\/b><\/p>\n<p>Lors du premier forum \u00e9conomique Chine-R\u00e9union, tenu le 27 novembre au Village by CA, Claire Tabakian, Directrice commerciale d\u2019Air Austral, a annonc\u00e9 l\u2019avancement des n\u00e9gociations pour un accord interligne avec Xiamen Air. Les clients pourraient voyager jusqu\u2019\u00e0 Xiamen sur un seul billet et enregistrer leurs bagages pour l\u2019ensemble du trajet. La compagnie chinoise, bas\u00e9e dans la province du Fujian, s\u2019impose comme un acteur cl\u00e9 pour relier La R\u00e9union au sud-est de la Chine.<\/p>\n<p>\u00ab Avant la crise sanitaire, l\u2019\u00eele attirait d\u00e9j\u00e0 une client\u00e8le fortun\u00e9e souhaitant \u202f\u00e9chapper au tourisme de masse de Maurice\u202f\u00bb, souligne St\u00e9phane Bonneau, responsable du d\u00e9veloppement international au CRT. De son c\u00f4t\u00e9, Charlotte Yang, dirigeante d\u2019une agence r\u00e9ceptive pour touristes chinois, pr\u00e9cise que La R\u00e9union combine culture fran\u00e7aise et exotisme, avec des prestations raffin\u00e9es aux normes fran\u00e7aises. \u00ab <i>L\u2019an dernier, certains visiteurs ont m\u00eame choisi de rejoindre l\u2019\u00eele en jet priv\u00e9, signe du pouvoir d\u2019attraction du march\u00e9 haut de gamme <\/i>\u00bb a-t-elle expliqu\u00e9.<\/p>\n<p>Le CRT mise sur un tourisme exp\u00e9rientiel, capable de s\u00e9duire une client\u00e8le exigeante et pr\u00eate \u00e0 investir dans la restauration, le shopping et les loisirs. La participation au Salon international du tourisme de Shanghai, apr\u00e8s cinq ans d\u2019absence, a confirm\u00e9 l\u2019int\u00e9r\u00eat pour l\u2019\u00eele, m\u00eame repr\u00e9sent\u00e9e au sein du stand de l\u2019Union europ\u00e9enne.<\/p>\n<p>Pour structurer le secteur et r\u00e9pondre aux besoins de ces march\u00e9s, le CRT a mis en place en juillet des commissions socio-professionnelles. Pascal Thiaw Kine, Directeur de l\u2019organisme, insiste sur la transversalit\u00e9 et la coop\u00e9ration entre acteurs publics et priv\u00e9s. \u00ab\u202f<i>Nous voulons un document partag\u00e9 jusqu\u2019en 2030 pour orienter un tourisme inclusif et durable<\/i>\u202f\u00bb a-t-il conclu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 chinois redevient une priorit\u00e9 Le Comit\u00e9 r\u00e9unionnais de tourisme (CRT) concentre ses efforts sur l\u2019Europe, l\u2019Afrique et la Chine pour atteindre 800.000 visiteurs par<span class=\"excerpt-hellip\">\u2026<\/span><\/p>\n","protected":false},"author":76,"featured_media":100858,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"news-category":[8012],"news-location":[7994],"class_list":["post-100856","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","news-category-tourisme-fr","news-location-la-reunion-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourisme : La R\u00e9union vise 800.000 visiteurs par an<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourisme : La R\u00e9union vise 800.000 visiteurs 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